writing copywriting digital marketing

Copywriting 101: How to Craft Amazing Content (with no experience)

Simply put, copywriting is strategically delivering words that get people to take some form of action.

In copywriting, every sentence you write must mean something to your reader.

Your opening sentence must hook the reader until the end.

Keep the reader front and center.

Strong copy is written one sentence at a time.

Learn what makes a good sentence (and a bad one) and your job as a copywriter will be easier.
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Why do you blog

Top 20 Answers to the Question: Why Do You Blog?

Why do you blog is a question that has been bugging me recently.

See, here I was sitting in front of my screen. Fingers on my keyboard.

The clock is ticking and I’m getting no where with my “next” blog post.

As hard as I stare, my fingers aren’t moving one bit.

I ended up asking myself: why do I blog?
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opinion leader / influencer-marketing

Brands need no ads, thanks to opinion leaders & influencers

Marketers current secret weapon is the opinion leaders, aka influencers.

To become popular without direct advertisement, top brands rely on opinion leaders to break their news, build / enhance their brand recognition, recommend their products, and drive more sales.
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Your 10 Reasons to Buy the Honda CR-V 2017

If you were to buy the new Honda CR-V 2017 model, do that for one (or more) of the following reasons.

The first in the 5th generation of the Honda CR-V, the 2017 model has been winning hearts and breaking grounds.

Thanks to the good chaps at Honda UAE, I managed to briefly test-drive the 2017 CR-V Touring.
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Mark Manson

The Subtle Art of Not Giving a F*ck Book Summary

The The Subtle Art of Not Giving a F*ck book starts with an anecdote about Charles Bukowski, the controvert novelist, picturing him as “an alcoholic, womanizer, a chronic gambler, a lout, a cheapskate, a deadbeat, and on his worst days, a poet”.

The author, Mark Manson, continues to tell how Bukowski wished to be a writer but was rejected several times by “almost every magazine, newspaper, journal agent, and publisher he submitted to”

Manson later described how Bukowski drowned his madness and the weight of his failures deep into alcohol-fueled depression.

Not really a motivational way to start a book, eh?
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The 1-Page Marketing Plan book cover by Allan Dib

The 1-Page Marketing Plan Book Summary

The 1-Page Marketing Plan book, written by marketer Allan Dib, makes writing a marketing plan simple and fast.

The book simplifies the marketing plan into a single page, divided up into nine squares.

Each square is given a full chapter to explain what should go in that square.

No decent marketing plan would fit on one page, no doubt there. But in your mind it can and should. Read more

How to write your professional CV / resume

Professional CV ‘s and resume trends are changing at a fast pace, but the basics are still the same.

As long as you have enough work experience, you’ll have a better chance in your job hunting.

A clean and modern design that combines with vivid storytelling can also give you some bonus points when you are searching for a way to gain an employer’s trust.

Most employers will spend little time scanning each CV before they stick it in the “Yes” or “No” pile.

Writing a good, professional CV is not an easy job, and it can be challenging at times, but still doable. This article here will arm you with some smart tips for writing a professional CV.
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digital marketing skills

The Top Digital Marketing Skills For 2017 And Beyond

The rise in usage of ad-blockers and the increase in ad-blindness spell the need for new digital marketing skills.

Chief Marketing Officers will tell you finding and keeping talent is their No. 1 issue.

Keeping their digital marketing skills current comes second.
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Asus ZenBook 3 Review

Featuring a 12.5-inch display for both the high-end and the low-end models, incorporating an Intel Core i7, 512GB of blazing fast SSD storage and 16GB of RAM, the Asus ZenBook 3 (UX390UA) is a stunning thin, light laptop, with few compromises on the road to the mobile computing. (Link to Asus webpage)

So you’ve been eyeing your friend’s MacBook Air pining for its thinness and overall coolness factor.

If it weren’t for the hefty price tag and (probably) utterly unfamiliar operating system, you’d probably have gotten one already.

Fear not, as the Asus ZenBook 3 means (some) of your worries could be over.

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