Marketers current secret weapon is the opinion leaders, aka influencers.
To become popular without direct advertisement, top brands rely on opinion leaders to break their news, build / enhance their brand recognition, recommend their products, and drive more sales.
For marketers, finding and securing opinion leaders / celebrity / affluent endorsements to push sales is crucial, with the hope to attract the attention of a certain crowd and turn them into long term clients and customers.
Ever wondered how do luxurious brands gain such publicity and fame without having any advertisements?
You rarely see ads for Louis Vuitton or Hermes handbags, right ?
Yet they are extremely popular despite not being commonly advertised.
Sometimes they have a waiting list for their latest products, even for rich people. Read more