COCA COLA's TASTE THE FEELING example of integrated marketing strategy.

What is Integrated Marketing Communications and why is it important

Most probably you are reading this post because you are searching for Integrated Marketing Communications (IMC)…

Or maybe you want to start using IMC as normal marketing is not working for your company.

Read on, as I’ll show you how IMC started, and how the big brands are relying on it to make more profits…

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Public Relations Agencies in Melbourne

The List of All Public Relations Agencies in Melbourne, Australia

Keeping the trend, here’s the list of all public relations agencies in Melbourne, Australia.

Although I’m not situated in Melbourne (Though I look forward to doing so one day), but I’ve commissioned an industry insider to do so.

(He prefers to remain anonymous though, citing reasons like having to kill you if he reveals his secret identity!)

So, without further ado, I give you the List of All Public Relations Agencies in Melbourne, Australia.

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Rogue Trooper Redux Review

Rogue Trooper Redux Review

Rogue Trooper Redux is basically the remake of the first Rogue Trooper video game.

Released on October 17, 2017, one of Rebellion’s most memorable games returned to PlayStation 4, Xbox One, PC, and Nintendo Switch.

First released in 2006, Rogue Trooper was initially for the PlayStation 2, Xbox, and PC. Later in 2009, it was released on Wii as a small cult game for comic book lovers.

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writing copywriting digital marketing

Copywriting 101: How to Craft Amazing Content (with no experience)

Simply put, copywriting is strategically delivering words that get people to take some form of action.

In copywriting, every sentence you write must mean something to your reader.

Your opening sentence must hook the reader until the end.

Keep the reader front and center.

Strong copy is written one sentence at a time.

Learn what makes a good sentence (and a bad one) and your job as a copywriter will be easier.
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Why do you blog

Top 20 Answers to the Question: Why Do You Blog?

Why do you blog is a question that has been bugging me recently.

See, here I was sitting in front of my screen. Fingers on my keyboard.

The clock is ticking and I’m getting no where with my “next” blog post.

As hard as I stare, my fingers aren’t moving one bit.

I ended up asking myself: why do I blog?
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opinion leader / influencer-marketing

Brands need no ads, thanks to opinion leaders & influencers

Marketers current secret weapon is the opinion leaders, aka influencers.

To become popular without direct advertisement, top brands rely on opinion leaders to break their news, build / enhance their brand recognition, recommend their products, and drive more sales.
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Your 10 Reasons to Buy the Honda CR-V 2017

If you were to buy the new Honda CR-V 2017 model, do that for one (or more) of the following reasons.

The first in the 5th generation of the Honda CR-V, the 2017 model has been winning hearts and breaking grounds.

Thanks to the good chaps at Honda UAE, I managed to briefly test-drive the 2017 CR-V Touring.
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Mark Manson

The Subtle Art of Not Giving a F*ck Book Summary

The The Subtle Art of Not Giving a F*ck book starts with an anecdote about Charles Bukowski, the controvert novelist, picturing him as “an alcoholic, womanizer, a chronic gambler, a lout, a cheapskate, a deadbeat, and on his worst days, a poet”.

The author, Mark Manson, continues to tell how Bukowski wished to be a writer but was rejected several times by “almost every magazine, newspaper, journal agent, and publisher he submitted to”

Manson later described how Bukowski drowned his madness and the weight of his failures deep into alcohol-fueled depression.

Not really a motivational way to start a book, eh?
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The 1-Page Marketing Plan book cover by Allan Dib

The 1-Page Marketing Plan Book Summary

The 1-Page Marketing Plan book, written by marketer Allan Dib, makes writing a marketing plan so easy and simple.

The book simplifies the marketing plan into a single page, divided up into nine squares.

Each square is given a full chapter to explain what should go in that square.

No decent marketing plan would fit on one page, no doubt there. But in your mind it can and should.

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