Based on the survey results of 2,306 participants, commissioned by TVGuide.com, Viewers are watching more TV now than ever, but in new different ways and trends:
1. On demand and streaming are increasingly driving discovery”
42% are watching more streaming content than last year, and 89% of respondents said that they discovered new shows on demand or online after episodes or seasons aired.
2. People are watching more paid videos”
30% of respondents who pay for video said that they are watching more paid video than they did in 2011.
3. More people are using mobile devices to watch TV:
68% of respondents confirmed they are watching one to five hours of video per week via apps on their mobile devices.
TVGuide.com is ranked #1 by Nielsen’s “TV and Entertainment” category for attracting the “most engaged” users who average four visits and 13 minutes per month and 22 page views per person.