French Consumers Purchase Mainly Because of Email, Social Media

By: // On 12 December 2012 // in Lifestyle, Social Media, Tech

According to the findings of Digital Café report commissioned by global interactive marketing provider ExactTarget, nearly half of online French consumers have made a purchase after receiving a marketing message on email, Facebook or Twitter. The report is based on a survey of more than 1,500 online French consumers, ages 18 and above.

Key findings of the study include:

Email

  • 90 percent of online French consumers subscribe to at least one email marketing program
  • 51 percent of consumers that subscribe to brand’s email programs have made a purchase after receiving an email marketing message
  • 28 percent of consumers report checking email constantly throughout the day

Facebook

  • 43 percent of online French consumers interact with brands on Facebook
  • 7 percent of consumers on Facebook have made a purchase after receiving a marketing message on Facebook
  • 33 percent of Facebook users who own a smartphone check Facebook daily using their smartphone

Twitter

  • 4 percent of online French consumers use and proactively Follow brands on Twitter
  • 2 percent of consumers on Twitter have made a purchase after receiving a marketing message on Twitter
  • 47 percent of Twitter users follow brands to stay up-to-date with a company’s products, services or offerings

Key comparisons of the French research to other findings around the world include:

  • 29 percent of French consumers have Liked brands on Facebook to receive discounts, compared to 49 percent in the U.K.
  • 13 percent of French consumers have followed a brand on Twitter to be affiliated with the product or brand because it is trendy, the same as in Australia
  • 49 percent of French consumers with smartphones report checking email at least once per day from their smartphone, compared to 66 percent in the U.S.

To download a copy of the ExactTarget’s Digital Café research report, please click here.

[Photo credit]

Chief editor @Wajeez, writer, blogger and online marketeer. He is working in Emirates, and lives in Dubai. Did you notice all those quotes laying around many posts here? He finds great joy in digging out the right quote for the right topic.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title="" rel=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>