Exceptional customer service experience creates loyal customers.
Customer service has the power to impact a company’s top and bottom lines, as studies show.
According to the Customer Experience Report, a Harris Interactive study sponsored by RightNow Technologies, customer experience is playing a significant role in determining where consumers choose to shop and how much they are willing to spend.
85% of participating consumers said they would be willing to pay more over the standard price of a good or service to ensure a superior customer experience.
Of those consumers that said they would pay more for an excellent customer experience:
- 55% would pay 10% or more
- 27% would pay 15% or more
- 10% would pay 25% or more