Christian Taylor, CEO of Payvment (a shopping platform inside Facebook), has 5 SME tips for small businesses to take advantage of and use Facebook to promote their companies:
SME Tips list: Differentiate:
With over 1.4 billion million users on Facebook, it’s easy for your business to be confused with another. Make good use of the “About” tab and fill out the company overview, mission, and website sections so users can be clear about who you are. Also, be sure to use your logo as your profile picture so users can recognize your brand.