But first, what is visual content or rather visual content marketing?

Simply put, your visual content has to make your marketing campaign stick and resonate with prospects.

Visual content comes in many forms, i.e. videos, infographics, photos, emojis, memes, etc.

In this post, we concentrate on the importance of using visual content on social media channels, mainly Facebook.

According to a study released by Simply Measured in summer of year 2013, 98% of top brands have a Facebook fan page. 60% of them post at least one time per day.

Yet the frequency of posts is not that effective in engaging fans than a brand’s content strategy.

What the study found is that visual content is the primary driver for engagement on Facebook. Photos accounted for 95% of total engagement.

Overall, photos posted by top brands average more than 9,400 engagements per post, while video posts average more than 2,500 engagements.
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Google has paid over a billion dollar to acquire the Israeli Startup GPS navigation firm Waze (link), but why? Most of us has never heard of Waze before now. And why pay $1.1 billion for a company that makes less then $70Mil in revenues?!

Is Google beyond all reason on this acquisition deal? Did any of Google’s previous over-a-billion-dollar takeovers fail to pay back? There must be some very good reasons that justifies paying over a billion dollar, but Google is not known for sharing the reasons for their decisions. With some research, few possible reasons for such a steep investment come to light, which can also shed some light on the reason for the US FTC to investigate further this acquisition.
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Text messages can make a difference n closing deals, with a higher open rate when compared to email messages. Texting (or rather sending SMSs) does not replace emails, but it complements it, and it helps making phone calls yield actual sales. Still, texting should be used with caution, for it can be intrusive or violtes personal domain when used for business purposes.

texting-boost-sales-study
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According to the findings of a study in 2012 by global interactive marketing provider ExactTarget, two thirds of online Americans have made a purchase as a result of email.

This nearly twice the percentage of those who have purchased after receiving marketing messages delivered via both Facebook and text messaging combined.

Based on a survey of 1,481 online consumers in the US, who were asked how Americans communicate online with brands and with friends. 77% preferred to receive marketing messages via email.

45% prefer email for personal communications.

Five percent said they prefer to receive marketing messages via social media (Facebook, Twitter, LinkedIn).

13%  preferred social media for personal communications. Key findings of the research include: Read more

Online recruiter CyberCoders.com released the year 2012 results of their survey of the US cities which pay the highest average salary for technology jobs. Established tech hubs such as San Jose, San Francisco and New York’s silicon alley rank highest in pay versus smaller cities such as Phoenix, St. Louis and Tampa. CyberCoders analyzed more than 3,000 technical job titles from around the nation to determine the highest paying cities for technology jobs.

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A recent research by MoneySupermarket has revealed that one in ten Brits (or 8%) with a partner have a secret credit card they conceal from them, and a further 11% of those with credit cards deliberately make sure their partner doesn’t see their credit card or bank statements.

When asked why people hide their credit card or statement, the top reason for being deceptive was because they feared their partner would be annoyed by the amount of money they spent (40%).
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eCommerce cart store business logo brand

According to the 2011 Social e-Commerce Study, a joint research project by Shop.org, comScore and Social Shopping Labs. 42% of online consumers have “followed” a retailer proactively through Facebook, Twitter or a retailer’s blog. The study also found that the average person follows about six retailers.

Majority of respondents (58%) said they follow companies to find deals. Nearly half (49%) say they want to keep up to date on products. More than one-third also follow retailers for information on contests and events (39%).

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The Middle East and North Africa (MENA) is a lucrative market no one can or should drop, and targeting this area of the world requires more attention.

But most of all, requires to work with experts from the region on how to get the right message out. Here, I shall list just 3 common marketing mistakes I see everyday in Ads targeting Arabs and the MENA region.

1- Rely on stock photos of non-Arabs posing as Arabs – Mother of all marketing mistakes

This is considered as a cultural insult and the mother of all marketing mistakes. Some advertisers hire some Westerners and have them wear a cheap piece of cloth around their head.

Any Arab nationality seeing such ad will know it’s a fake photo / ad, from a fake company with a fake message.

If you want to do business with Arabs then you need to act like a real professional, who knows his customers well.

One who is capable of advertising to them in a way that respects their traditions and culture.

Left: Fake Arab. Right: Real Sheikh, very rich as well. Text book marketing mistakes sample

Left: Fake Arab. Right: Real Sheikh, very rich as well. Text book marketing mistakes sample

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There will always be many Twitter accounts worthy of your following, but if you were considering visiting Dubai on a business trip, or if you were just interested about this Emirate / city that made the whole world come to know about it and its achievements, then this list below is worth your while. Yours truly has hand picked those accounts, based on my experience gained about this charming city.
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