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writing copywriting digital marketing

Copywriting 101: How to Craft Amazing Content (with no experience)

Simply put, copywriting is strategically delivering words that get people to take some form of action.

In copywriting, every sentence you write must mean something to your reader.

Your opening sentence must hook the reader until the end.

Keep the reader front and center.

Strong copy is written one sentence at a time.

Learn what makes a good sentence (and a bad one) and your job as a copywriter will be easier.
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opinion leader / influencer-marketing

Brands need no ads, thanks to opinion leaders & influencers

Marketers current secret weapon is the opinion leaders, aka influencers.

To become popular without direct advertisement, top brands rely on opinion leaders to break their news, build / enhance their brand recognition, recommend their products, and drive more sales.
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Mark Manson

The Subtle Art of Not Giving a F*ck Book Summary

The The Subtle Art of Not Giving a F*ck book starts with an anecdote about Charles Bukowski, the controvert novelist, picturing him as “an alcoholic, womanizer, a chronic gambler, a lout, a cheapskate, a deadbeat, and on his worst days, a poet”.

The author, Mark Manson, continues to tell how Bukowski wished to be a writer but was rejected several times by “almost every magazine, newspaper, journal agent, and publisher he submitted to”

Manson later described how Bukowski drowned his madness and the weight of his failures deep into alcohol-fueled depression.

Not really a motivational way to start a book, eh?
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How to write your professional CV / resume

Professional CV ‘s and resume trends are changing at a fast pace, but the basics are still the same.

As long as you have enough work experience, you’ll have a better chance in your job hunting.

A clean and modern design that combines with vivid storytelling can also give you some bonus points when you are searching for a way to gain an employer’s trust.

Most employers will spend little time scanning each CV before they stick it in the “Yes” or “No” pile.

Writing a good, professional CV is not an easy job, and it can be challenging at times, but still doable. This article here will arm you with some smart tips for writing a professional CV.
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digital marketing skills

The Top Digital Marketing Skills For 2017 And Beyond

The rise in usage of ad-blockers and the increase in ad-blindness spell the need for new digital marketing skills.

Chief Marketing Officers will tell you finding and keeping talent is their No. 1 issue.

Keeping their digital marketing skills current comes second.
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writing copywriting digital marketing

Top Copywriting Books in 2016 and Why You Should Read Them

Copywriting books are aplenty, but the good ones are hard to find.

Year 2016 saw many promising copywriting books.

To dig out the real good ones, I asked my copywriting sensei to choose his best copywriting books in 2016.

And thus, the following list came to exist.

For reasons beyond me, my sensei prefers to remain in the shadows, with his real identity held as a secret.

Back to the topic at hand. Copywriting is a skill you need to master.

Even if you hire the best of marketing copywriters, you need to have a vision, strategy, and action plan.

Those books below will help you to achieve this. Read on.
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Write Effective Email Marketing Campaigns

Lots of good email marketing tips are all over the internet… but here I shall share the best tips that I’ve learned during my work as a marketing copywriter.

eMail marketing is still relevant in today’s online marketing activities. (And poised to stay there for some long time)

Lots of businesses rely mainly (and in some cases only) on sending out marketing emails to generate sales.

Companies sending several million emails each month is quite the norm.

More  than 205 billion emails were sent out every day in 2015. (Source: Email Statistics Report, 2015-2019, RADICATI.)
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start a blog - wordpress

How To Start a Blog, a Step-by-step guide with pictures

To date, I keep getting questions and emails asking me how to start a blog. Eventually, I decided it was time to write a thorough, step-by-step guide based on my 10+ experience in writing for the web and blogging. A guide that anyone can follow to learn how to make a blog, relying on the best blogging platform at the moment (and I mean WordPress). I don’t stop there, as I recommend all the best free WordPress plugins to install, what WordPress theme to buy, and how to be found in the blogging realm. Are you ready for a new adventure? Good, let’s kick off the Start a blog guide, but first:

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Small Business Growth Tips

Small business growth is a very crucial art that you need to master.

All businesses have to grow or lose out and risk getting out of business.

Startups and Small Business Growth is very critical, as the margins are tight, capital is next to zero, and they can’t afford losing or waiting too long to make a profit.

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