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digital marketing skills

The Top Digital Marketing Skills For 2017 And Beyond

The rise in usage of ad-blockers and the increase in ad-blindness spell the need for new digital marketing skills.

Chief Marketing Officers will tell you finding and keeping talent is their No. 1 issue. Keeping their digital marketing skills current comes second.
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writing copywriting digital marketing

Top Copywriting Books in 2016 and Why You Should Read Them

Copywriting books are aplenty, but the good ones are hard to find. This year, many promising copywriting books were published. To dig out the real good ones, I asked my copywriting sensei to choose his best copywriting books in 2016. And thus, the following list came to exist. For reasons beyond me, my sensei prefers to remain in the shadows, with his real identity held as a secret.

Copywriting is a skill you need to master. Even if you hire the best of marketing copywriters, you need to have a vision, strategy, and action plan. Those books below will help you to achieve this. Read on.
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Email Marketing Tips & Tricks, Tested & Trusted

Lots of good email marketing tips are all over the internet… but here I shall share the best tips that I’ve learned during my work as a marketing copywriter.

eMail marketing is still relevant in today’s online marketing activities.

Lots of businesses rely mainly (and in some cases only) on sending out marketing emails to generate sales.

Companies sending several million emails each month is quite the norm.

More  than 205 billion emails were sent out every day in 2015. (Source: Email Statistics Report, 2015-2019, RADICATI.)
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start a blog - wordpress

How To Start a Blog, a Step-by-step guide with pictures

To date, I keep getting questions and emails asking me how to start a blog. Eventually, I decided it was time to write a thorough, step-by-step guide based on my 10+ experience in writing for the web and blogging. A guide that anyone can follow to learn how to make a blog, relying on the best blogging platform at the moment (and I mean WordPress). I don’t stop there, as I recommend all the best free WordPress plugins to install, what WordPress theme to buy, and how to be found in the blogging realm. Are you ready for a new adventure? Good, let’s kick off the Start a blog guide, but first:

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Small Business Growth Tips

Small business growth is a very crucial art that you need to master.

All businesses have to grow or lose out and risk getting out of business.

Startups and Small Business Growth is very critical, as the margins are tight, capital is next to zero, and they can’t afford losing or waiting too long to make a profit.

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news release

25 Tips f or a successful press release (aka news release)

By its origin, a news release, press release, media release, or press statement is a written communication aimed at members of the news media for announcing something newsworthy.

A news release is basically a document that announces your story, contains all the information needed to sell it, and ends with your contact details.

The news release will also contain a quote or two, important statistics, and good photos of you, your product, and your news.

Writing that perfect release that gets published is possible, should you stick to few rules and recommendations.

Appearing in the news ‘nearly costs nothing’, and has more appeal than ads.

Here, I’ve gathered easy quick tips that will help you to write a great release.

1. The news release should open with a lead paragraph that is newsworthy.

The lead paragraph should have a hook that clearly states the purpose of the news release.

If the release is about a product, the opening statement should clearly state the name, type, and purpose of the product.
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public relations agencies in hong kong

List of All Public Relations Agencies in Hong Kong

During my tenure as a journalist, I was invited a few times to visit Hong Kong by the Hong Kong Trade Development Council to cover many of the events and exhibitions held on this amazing island. There, I was introduced to majority of the public relations agencies in Hong Kong.

With the success of my Media List of Dubai, I decided to get in touch with some old friends and colleagues to come up with a similar media list for Hong Kong. This list is always being tweaked and updated. If you want to add your PR agency or public relations firm (as they call it in Hong Kong) then by all means please contact me.

It’s worth mentioning that historically, Hong Kong’s most lucrative public relations firms are / were run by women. Most successful HK PR executives were Australian former journalists who had migrated to HK.
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Bitcoin Is Legal, But Comes With Risk

Bitcoin (BTC for short) has become significantly more mainstream over the course of 2015. While it’s not going to replace regular currency the way some of its most fervent advocates have suggested it should, it has become useful as more than just an investment vehicle. One can say that owners of the digital coin have matured, and understand the risks involved with owning / using Bitcoins.

There are now numerous tools people can use to store Bitcoin on mobile devices, and that currency can be used to purchase goods and services both online and at select retail locations. But for many who have long heard about the shady side of the Bitcoin phenomenon, this increasing utility can be a little bit unsettling.
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successful press releases

Real-Life Examples of A Successful Press Release

A single press release (or news release if you were in the USE) can help boost the prospects of a start-up or a growing business. So much so that some start-ups are ready to pay in terms of company shares to get really effective press releases. This is a crucial part of the whole marketing process for any new business. Press releases, preferably the good ones, are seen as an instant catapult to success in current day world of business.
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