Down to Business!


The $100 Cheesesteak Marketing Stunt Success Story

In March 2004, Howard Wein, a Food & Beverage expert, helped launch a new luxury boutique steakhouse called Barclay Prime in Philadelphia, US, by using a smart marketing stunt.

Wein knew that good food and great atmosphere are not enough, because:

  • 25% of new restaurants fail in their first year, and
  • 60% go out of business in their first three years.

(According to the US Bureau of Labor Statistics)

Newly launched restaurants struggle to get the word out that they opened their doors.

Wein needed to generate buzz in a market crowded with steakhouses.

He needed to make Barclay Prime stand out in the crowd.

Wein decided to get people talking about his new restaurant… by using a smart marketing stunt!

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Let Psychology Help You Create Creative Slogans That You Like

Do creative slogans succeed on their own?

Or are slogans creative because they ring a bell with their owners who …

… make whatever it takes for those creative slogans to succeed?

Many entrepreneurs and service providers entrust others with creating their creative slogan / brand tagline.

Yet, many creative slogans end up forgotten, never leaving the drawing board.

Others don’t last long in the market.

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Audit your site

What is Website Auditing & Why You Need a Website Audit

Website Auditing is very crucial! BIG and small websites do it all the time.

You’ve worked so hard on your designing your website / blog / online store / corporate site, etc…

… followed all those tips on the perfect design, branding, SEO, keywords, titles, etc…

… and you think everything is awesome… till it’s not.

See, you are your worst enemy when it comes to testing if everything works as planned or not!

And here’s why…

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COCA COLA's TASTE THE FEELING example of integrated marketing strategy.

What is Integrated Marketing Communications (and why is it important for you)

Most probably you are reading this post because you are searching for Integrated Marketing Communications (IMC)…

Or maybe you want to start using IMC as normal marketing is not working for your company.

Read on, as I’ll show you how IMC started, and how the big brands are relying on it to make more profits…

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Public Relations Agencies in Melbourne

The List of All Public Relations Agencies in Melbourne (Down under)

Keeping the trend, here’s the list of all public relations agencies in Melbourne, Australia.

Although I’m not situated in Melbourne (Though I look forward to doing so one day), but I’ve commissioned an industry insider to do so.

(He prefers to remain anonymous though, citing reasons like having to kill you if he reveals his secret identity!)

So, without further ado, I give you the List of All Public Relations Agencies in Melbourne, Australia.

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writing copywriting digital marketing

Copywriting 101: How to Craft Amazing Content (with no experience)

Copywriting is strategically delivering words that get people to take some form of action.

In copywriting, every sentence you write must mean something to your reader.

Your opening sentence must hook the reader until the end. (Well, you need to do better than what I did here. A cold start for sure, but keep reading, things will ‘heat’ up, I promise you that!)

Keep the reader front and center

Strong copy is written one sentence at a time.

Learn what makes a good sentence (and a bad one) and your job as a copywriter will be easier.

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opinion leader / influencer-marketing

Brands need no ads, thanks to opinion leaders & influencers

Marketers’ current secret weapon is the opinion leaders, a.k.a. influencers.

An opinion leader is a very famous individual or organization.

He (or She) can influence the public opinion on the subject matter for which he (or she) is known.

Opinion leaders examples vary from social media influencers, celebrities, vbloggers, politicians, journalists, sports stars, etc.

For top brands to become popular without direct advertisement, they rely on opinion leaders to:

…break their news,

…build / enhance their brand recognition,

…recommend their products,

…and drive more sales.

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Mark Manson

The Subtle Art of Not Giving a F*ck Book Summary

The The Subtle Art of Not Giving a F*ck book starts with an anecdote about Charles Bukowski, the controvert novelist, picturing him as “an alcoholic, womanizer, a chronic gambler, a lout, a cheapskate, a deadbeat, and on his worst days, a poet”.

The author, Mark Manson, continues to tell how Bukowski wished to be a writer but was rejected several times by “almost every magazine, newspaper, journal agent, and publisher he submitted to”

Manson later described how Bukowski drowned his madness and the weight of his failures deep into alcohol-fueled depression.

Not really the right way to start a motivational book, eh?

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How to write your professional CV / resume YOURSELF, [to better express yourself]

Professional CV ‘s and resume trends are changing at a fast pace, but the basics are still the same.

As long as you have enough work experience, you’ll have a better chance in your job hunting.

A clean and modern design that combines with vivid storytelling can also give you some bonus points when you are searching for a way to gain an employer’s trust.

Most employers will spend little time scanning each CV before they stick it in the “Yes” or “No” pile.

Writing a good, professional CV is not an easy job, and it can be challenging at times, but still doable. This article here will arm you with some smart tips for writing a professional CV.
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