Down to Business!

Crushing It! How Great Entrepreneurs Build Their Business Book Summary

Gary Vaynerchuk, @GaryVee, the 4-time New York Times bestselling author, famous for advising everyone to Crush It! and now to keep Crushing It!

He’s probably known to some of you as “That loud guy who says I should hustle more.”

The guy who took over his family wine business and increased its value twenty fold, before starting his own digital marketing company.

The CEO of a hundred million dollar business, who still takes a moment to shake hands with fans on the street and offer some free advice whenever he can, and vlogs about it on Youtube.

That guy. He wrote a book.

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howard-wein

In March 2004, Howard Wein, a Food & Beverage expert, helped launch a new luxury boutique steakhouse called Barclay Prime in Philadelphia, US, by using a smart marketing stunt.

Wein knew that good food and great atmosphere are not enough, because:

  • 25% of new restaurants fail in their first year, and
  • 60% go out of business in their first three years.

(According to the US Bureau of Labor Statistics)

Newly launched restaurants struggle to get the word out that they opened their doors.

Wein needed to generate buzz in a market crowded with steakhouses.

He needed to make Barclay Prime stand out in the crowd.

Wein decided to get people talking about his new restaurant… by using a smart marketing stunt!

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Do creative slogans succeed on their own?

Or are slogans creative because they ring a bell with their owners who …

… make whatever it takes for those creative slogans to succeed?

Many entrepreneurs and service providers entrust others with creating their creative slogan / brand tagline.

Yet, many creative slogans end up forgotten, never leaving the drawing board.

Others don’t last long in the market.

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Audit your site

Website Auditing is very crucial! BIG and small websites do it all the time.

You’ve worked so hard on your designing your website / blog / online store / corporate site, etc…

… followed all those tips on the perfect design, branding, SEO, keywords, titles, etc…

… and you think everything is awesome… till it’s not.

See, you are your worst enemy when it comes to testing if everything works as planned or not!

And here’s why…

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COCA COLA's TASTE THE FEELING example of integrated marketing strategy.

Most probably you are reading this post because you are searching for Integrated Marketing Communications (IMC)…

Or maybe you want to start using IMC as normal marketing is not working for your company.

Read on, as I’ll show you how IMC started, and how the big brands are relying on it to make more profits…

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Public Relations Agencies in Melbourne

Keeping the trend, here’s the list of all public relations agencies in Melbourne, Australia.

Although I’m not situated in Melbourne (Though I look forward to doing so one day), but I’ve commissioned an industry insider to do so.

(He prefers to remain anonymous though, citing reasons like having to kill you if he reveals his secret identity!)

So, without further ado, I give you the List of All Public Relations Agencies in Melbourne, Australia.

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writing copywriting digital marketing

Copywriting is strategically delivering words that get people to take some form of action.

In copywriting, every sentence you write must mean something to your reader.

Your opening sentence must hook the reader until the end. (Well, you need to do better than what I did here. A cold start for sure, but keep reading, things will ‘heat’ up, I promise you that!)

Keep the reader front and center

Strong copy is written one sentence at a time.

Learn what makes a good sentence (and a bad one) and your job as a copywriter will be easier.

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opinion leader / influencer-marketing

Marketers’ current secret weapon is the opinion leaders, a.k.a. influencers.

An opinion leader is a very famous individual or organization.

He (or She) can influence the public opinion on the subject matter for which he (or she) is known.

Opinion leaders examples vary from social media influencers, celebrities, vbloggers, politicians, journalists, sports stars, etc.

For top brands to become popular without direct advertisement, they rely on opinion leaders to:

…break their news,

…build / enhance their brand recognition,

…recommend their products,

…and drive more sales.

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Mark Manson

The The Subtle Art of Not Giving a F*ck book starts with an anecdote about Charles Bukowski, the controvert novelist, picturing him as “an alcoholic, womanizer, a chronic gambler, a lout, a cheapskate, a deadbeat, and on his worst days, a poet”.

The author, Mark Manson, continues to tell how Bukowski wished to be a writer but was rejected several times by “almost every magazine, newspaper, journal agent, and publisher he submitted to”

Manson later described how Bukowski drowned his madness and the weight of his failures deep into alcohol-fueled depression.

Not really the right way to start a motivational book, eh?

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