Down to Business!

opinion leader / influencer-marketing

Brands need no ads, thanks to opinion leaders & influencers

Marketers current secret weapon is the opinion leaders, aka influencers.

To become popular without direct advertisement, top brands rely on opinion leaders to break their news, build / enhance their brand recognition, recommend their products, and drive more sales.

For marketers, finding and securing opinion leaders / celebrity / affluent endorsements to push sales is crucial, with the hope to attract the attention of a certain crowd and turn them into long term clients and customers.

Ever wondered how do luxurious brands gain such publicity and fame without having any advertisements?

You rarely see ads for Louis Vuitton or Hermes handbags, right ?

Yet they are extremely popular despite not being commonly advertised.

Sometimes they have a waiting list for their latest products, even for rich people. Read more

How to write your professional CV / resume

Professional CV ‘s and resume trends are changing at a fast pace, but the basics are still the same.

As long as you have enough work experience, you’ll have a better chance in your job hunting.

A clean and modern design that combines with vivid storytelling can also give you some bonus points when you are searching for a way to gain an employer’s trust.

Most employers will spend little time scanning each CV before they stick it in the “Yes” or “No” pile.

Writing a good, professional CV is not an easy job, and it can be challenging at times, but still doable. This article here will arm you with some smart tips for writing a professional CV.
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digital marketing skills

The Top Digital Marketing Skills For 2017 And Beyond

The rise in usage of ad-blockers and the increase in ad-blindness spell the need for new digital marketing skills.

Chief Marketing Officers will tell you finding and keeping talent is their No. 1 issue. Keeping their digital marketing skills current comes second.
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writing copywriting digital marketing

Top Copywriting Books in 2016 and Why You Should Read Them

Copywriting books are aplenty, but the good ones are hard to find. This year, many promising copywriting books were published. To dig out the real good ones, I asked my copywriting sensei to choose his best copywriting books in 2016. And thus, the following list came to exist. For reasons beyond me, my sensei prefers to remain in the shadows, with his real identity held as a secret.

Copywriting is a skill you need to master. Even if you hire the best of marketing copywriters, you need to have a vision, strategy, and action plan. Those books below will help you to achieve this. Read on.
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Email Marketing Tips & Tricks, Tested & Trusted

Lots of good email marketing tips are all over the internet… but here I shall share the best tips that I’ve learned during my work as a marketing copywriter.

eMail marketing is still relevant in today’s online marketing activities.

Lots of businesses rely mainly (and in some cases only) on sending out marketing emails to generate sales.

Companies sending several million emails each month is quite the norm.

More  than 205 billion emails were sent out every day in 2015. (Source: Email Statistics Report, 2015-2019, RADICATI.)
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start a blog - wordpress

How To Start a Blog, a Step-by-step guide with pictures

To date, I keep getting questions and emails asking me how to start a blog. Eventually, I decided it was time to write a thorough, step-by-step guide based on my 10+ experience in writing for the web and blogging. A guide that anyone can follow to learn how to make a blog, relying on the best blogging platform at the moment (and I mean WordPress). I don’t stop there, as I recommend all the best free WordPress plugins to install, what WordPress theme to buy, and how to be found in the blogging realm. Are you ready for a new adventure? Good, let’s kick off the Start a blog guide, but first:

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Small Business Growth Tips

Small business growth is a very crucial art that you need to master.

All businesses have to grow or lose out and risk getting out of business.

Startups and Small Business Growth is very critical, as the margins are tight, capital is next to zero, and they can’t afford losing or waiting too long to make a profit.

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news release

25 Tips for a successful press release (aka news release)

By its origin, a news release, press release, media release, or press statement is a written communication aimed at members of the news media for announcing something newsworthy.

A news release is basically a document that announces your story, contains all the information needed to sell it, and ends with your contact details.

The news release will also contain a quote or two, important statistics, and good photos of you, your product, and your news.

Writing that perfect release that gets published is possible, should you stick to few rules and recommendations.

Appearing in the news ‘nearly costs nothing’, and has more appeal than ads.

Here, I’ve gathered easy quick tips that will help you to write a great release.

1. The news release should open with a lead paragraph that is newsworthy.

The lead paragraph should have a hook that clearly states the purpose of the news release.

If the release is about a product, the opening statement should clearly state the name, type, and purpose of the product.
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public relations agencies in hong kong

List of All Public Relations Agencies in Hong Kong

With the success of my list of public relations agencies in Dubai, I decided to get in touch with some old friends and colleagues to come up with a similar list of public relations agencies in Hong Kong.

See, During my tenure as a journalist, I was invited couple of times to visit Hong Kong by the Hong Kong Trade Development Council (#HKTDC). The invitation was to cover many of the events and exhibitions held on this amazing island. There, I was introduced to majority of the public relations agencies in Hong Kong.

This knowledge sure helped me prepare this list of public relations agencies in Hong Kong here below.

I have found that Hong Kong’s most lucrative public relations firms are / were run by women. Most successful HK PR executives were Australian former journalists who had migrated to HK.
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