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news release

25 Tips for a successful press release (aka news release)

By its origin, a news release, press release, media release, or press statement is a written communication aimed at members of the news media for announcing something newsworthy.

A news release is basically a document that announces your story, contains all the information needed to sell it, and ends with your contact details.

The news release will also contain a quote or two, important statistics, and good photos of you, your product, and your news.

Writing that perfect release that gets published is possible, should you stick to few rules and recommendations.

Appearing in the news ‘nearly costs nothing’, and has more appeal than ads.

Here, I’ve gathered easy quick tips that will help you to write a great release.

1. The news release should open with a lead paragraph that is newsworthy.

The lead paragraph should have a hook that clearly states the purpose of the news release.

If the release is about a product, the opening statement should clearly state the name, type, and purpose of the product.
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public relations agencies in hong kong

List of All Public Relations Agencies in Hong Kong

With the success of my list of public relations agencies in Dubai, I decided to get in touch with some old friends and colleagues to come up with a similar list of public relations agencies in Hong Kong.

See, During my tenure as a journalist, I was invited couple of times to visit Hong Kong by the Hong Kong Trade Development Council (#HKTDC). The invitation was to cover many of the events and exhibitions held on this amazing island. There, I was introduced to majority of the public relations agencies in Hong Kong.

This knowledge sure helped me prepare this list of public relations agencies in Hong Kong here below.

I have found that Hong Kong’s most lucrative public relations firms are / were run by women. Most successful HK PR executives were Australian former journalists who had migrated to HK.
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Bitcoin Is Legal, But Comes With Risk

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Bitcoin (BTC for short) has become significantly more mainstream over the course of 2015. While it’s not going to replace regular currency the way some of its most fervent advocates have suggested it should, it has become useful as more than just an investment vehicle. One can say that owners of the digital coin have matured, and understand the risks involved with owning / using Bitcoins.

There are now numerous tools people can use to store Bitcoin on mobile devices, and that currency can be used to purchase goods and services both online and at select retail locations. But for many who have long heard about the shady side of the Bitcoin phenomenon, this increasing utility can be a little bit unsettling.
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successful press releases

Examples of How a Successful Press Release Can Boost Sales

A single press release (or news release if you were in the US) can help boost the prospects of a start-up or a growing business.

So much so that some start-ups are ready to pay in terms of company shares to get really effective press releases.

This is a crucial part of the whole marketing process for any new business.

Press releases, preferably the good ones, are seen as an instant catapult to success in current day world of business.
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Aurae Real Gold Debit Cards’ Maker Interviewed

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The question: “Why not issue bespoke MasterCard’s made out of solid gold” had to be answered one day, and someone did answer it indeed. Below, I interview a serial entrepreneur who created a new meaning for a Gold Debit Card. Two meanings in fact; 14 carat and 18 carat. Without further ado, let’s read from the Aurae man himself.

Q: Please introduce yourself to the readers.

My name is Christopher Scanlon, and I have been a serial entrepreneur for the last 16 years. Financial services and luxury experiences have been a passion of mine and Aurae (Link) is the culmination of these passions.
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Review: Writing Quick Press Releases

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If you run a business in today’s world, you know that a good press release may be your ticket to success.

That’s where Raouf Shabayek’s new eBook / guide Writing Quick Press Releases comes in.

It takes the guesswork out of the process, and it doesn’t charge you for the privilege.

Mr. Shabayek, a PR writer, blogger, and journalist, is uniquely qualified to handle this subject.

He has been on both sides of the press release.

He’s written them for clients, but he has also been the reader, choosing which press releases made it past the editor’s box.

In this guide / ebook, he freely shares his expertise with us.
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Main Reasons For Not Shopping Online

Holiday shoppers are not shopping online as one would expect. During the 2013 holiday season, US online sales surged 9%, while shopping at physical stores was up by just 2 percent, when compared to 2012 figures.

According to research firm comScore, during the two-month season that ends on New Year’s Eve, shoppers spent $9 in physical stores, and only $1 online.

Why? Online stores still didn’t fully solve many of the problems that made shoppers avoid buying online completely. Below, I list the main reasons for not shopping online, according to surveys and researches.
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Interviewing Yasmine Mustafa

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Yasmine Mustafa is a Kuwaiti / American entrepreneur, whom the Iraqi incursion on Kuwait in 1990 forced her out of her country at the age of 8. She landed in the US, where she couldn’t speak the language, with so few number of relatives and friends.

Her life changed dramatically afterwards. She had work to help the family, and then to support herself, till she became and American citizen, started her first company which she then sold before she turned 30 and kept on doing that, and now, she is roaming the world, while she prepares for her next project, ROAR. Read on.

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7 Ways to Make Your Online Store More Social Friendly

Social friendly online stores are the new trend in eCommerce realm, and you should join them ASAP.

After Web 2.0, it’s now the time of the social media. Your online store must be Social friendly for many reasons.

For any online store looking to boost online sales and increase its brand-recognition, its website must carry certain social media features to make the most of it.

Those social features aim to increase visibility and brand presence in the minds of current and potential customers.
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