Down to Business!

Aurae Real Gold Debit Cards’ Maker Interviewed


The question: “Why not issue bespoke MasterCard’s made out of solid gold” had to be answered one day, and someone did answer it indeed. Below, I interview a serial entrepreneur who created a new meaning for a Gold Debit Card. Two meanings in fact; 14 carat and 18 carat. Without further ado, let’s read from the Aurae man himself.

Q: Please introduce yourself to the readers.

My name is Christopher Scanlon, and I have been a serial entrepreneur for the last 16 years. Financial services and luxury experiences have been a passion of mine and Aurae (Link) is the culmination of these passions.
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Main Reasons For Not Shopping Online

Holiday shoppers are not shopping online as one would expect. During the 2013 holiday season, US online sales surged 9%, while shopping at physical stores was up by just 2 percent, when compared to 2012 figures.

According to research firm comScore, during the two-month season that ends on New Year’s Eve, shoppers spent $9 in physical stores, and only $1 online.

Why? Online stores still didn’t fully solve many of the problems that made shoppers avoid buying online completely. Below, I list the main reasons for not shopping online, according to surveys and researches.
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Interviewing Yasmine Mustafa


Yasmine Mustafa is a Kuwaiti / American entrepreneur, whom the Iraqi incursion on Kuwait in 1990 forced her out of her country at the age of 8. She landed in the US, where she couldn’t speak the language, with so few number of relatives and friends.

Her life changed dramatically afterwards. She had work to help the family, and then to support herself, till she became and American citizen, started her first company which she then sold before she turned 30 and kept on doing that, and now, she is roaming the world, while she prepares for her next project, ROAR. Read on.

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7 Ways to Make Your Online Store More Social Friendly

Social friendly online stores are the new trend in eCommerce realm, and you should join them ASAP.

After Web 2.0, it’s now the time of the social media. Your online store must be Social friendly for many reasons.

For any online store looking to boost online sales and increase its brand-recognition, its website must carry certain social media features to make the most of it.

Those social features aim to increase visibility and brand presence in the minds of current and potential customers.
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Use Power Stories, Not Plain About Us Pages

When I’m asked to review websites and online stores, I usually start by checking the About Us page. Many times I’ve found it to be full of dull boring text, if not totally empty. This is a wrong start to online marketing. Your About Us page should tell a powerful story, a story that will get the reader hooked, your brand remembered, and your values admired.

Put simply, Power Stories are those that will turn prospects into customers, and customers into raving fans. Many business owners make the same mistake, they get caught up telling the world about their services and qualifications, when they should focus on the benefits a customer will get as a result of using their product or service.
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10 Tips For a High Converting Landing Page


What do they mean with ‘a landing page’ anyway?

In online marketing terminology, a landing page is a single webpage on any given website, that appears to a user who clicked on a search engine optimized search result or an online ad / banner.

The landing page is expected to show sales copy which complements the shown ad, search result or text link.

The main purpose of any landing page is to convert website visitors into sales or leads.

For example, a squeeze page is a special landing page aimed solely at collecting emails addresses from subscribers.
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eCommerce cart store business logo brand

How to Start a Successful Online Store

Everyone seems to be asking how to launch a successful online store.

Maybe because of many recent online stores success stories, specially during the 2013 holiday season which broke many new records.

“By 2022, brick and mortar retail spaces will be little more than showrooms.”
— Eddie Machaalani & Mitchell Harper, CO-CEOs of BigCommerce

Having been around the early days of the internet, when Amazon sprang to life, and having worked with many e-Commerce projects in the past, I’ve come to learn some tips for online stores success.
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TEKSTartist Jason Markow

TEKSTartist Interview: Jason Markow of


Today, my online guest is Jason Markow (a.k.a. TEKSTartist) from who will take us through how he left his daily job to become an entrepreneurial artist! In his own words, he “artistically twists, warps, and distorts letters & words into the very thing they describe.” [Update in March 2018: FiveSpotDerby is currently down. I got no answer from Jason when I emailed him about the reason for taking the site down.]

The twist here is that Jason creates a special weekly limited-edition design. This design goes on sale for 7 days. Afterwards, any remaining prints are moved into the archive and are offered at $99. Each Five Spot Derby begins at just $5, and every 5 sold prints drive up the price by another $5.
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Local Search Listing For Your Store

Local Search listing is very important to any store (both online and brick and mortar stores). According to comScore, 78% of shoppers who search locally on their handsets end up making a purchase, 70% of them within one hour from searching.

This type of searching is dubbed ‘Local Search‘. It’s a common term used to reflect when a user searches online for an exact place or a city name, and usually gets search-results related to that location.
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