Down to Business!

Local Search listing is very important to any store (both online and brick and mortar stores). According to comScore, 78% of shoppers who search locally on their handsets end up making a purchase, 70% of them within one hour from searching.

This type of searching is dubbed ‘Local Search‘. It’s a common term used to reflect when a user searches online for an exact place or a city name, and usually gets search-results related to that location.
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The story of Kelly Lester, a stay-at-home mother who couldn’t find a proper lunchbox for her kids, so she searched on Alibaba.com and started manufacturing her own design, launched her Shopify store (EasyLunchboxes), and started selling its own Bento / lunch boxes online and made millions in profit is very common. It’s mainly because of the internet that such one-person businesses have a chance of surviving and thriving.

Kelly Lester, started her Shopify Store in 2012 and made millions!

Kelly Lester, started her Shopify Store in 2012 and made millions!

According to data from the U.S. Census Bureau, about 28,000 businesses with no employees other than the owner reported revenues of more than $1Million in 2011. Ten percent of those one-person businesses generated more than $100,000 of revenues per year. Over half of US small businesses are based in homes. On the other hand, Shopify website claims that it powers over 275,000 businesses in 2016.
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Update: unfortunately the “Use PayPal on Amazon” solution below came to an abrupt end. I wasn’t able to contact the owner (Brandon) for proper clarification but I suspect Paypal did not like anyone using their registered brand in their domain name. Also, Paypal is very notorious against unexplained money, fearing any money laundry. Money for pizza just didn’t cut it. Still, I’m leaving this post for people / entrepreneurs thinking of doing a similar venture / project / solution / website. Beware, the vulture are on the look!

It happened one day that I was answering questions on Shopify forums, I came to know about the services of a new online store. This store started out as an answer to the famous question: how to use PayPal on Amazon (without applying for a Paypal debit card). Then it branched out to allow PayPal members to use their balances to buy stuff from outlets that don’t accept payments from PayPal. The following interview tells us more.

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Crowdtilt.com is a crowd-sourcing website that offers a group-funding platform to allows users to establish fundraising campaigns for only non-profit organizations. Crowdtilt was founded by James Beshara and Khaled Hussein, and launched out of Y Combinator in February 2012. The company was initially based in Texas and is now headquartered in San Francisco, California.

Crowdtilt has secured many rounds of investment with a total of $37 Million, and is set to expand outside of the US, with eyes set on English speaking countries like Canada, U.k. and Australia. I managed to get in touch with Khaled Hussein over the email, and knowing how busy he is, I managed to get him to answer those 3 questions below.
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Make no doubt about, there are no marketing tips that fits all. Marketing works on a case by case basis. No two companies are the same and some forms of marketing tips work better with some companies more than others.

However, I have decided to write down my own personal list of online and offline marketing tips. I want to make it crystal clear from the beginning that not all of these marketing tips are necessarily relevant to your company.

As it is always the case with any type of marketing tips, you should think about – and consider – each tip, and ask yourself: “is it a good idea for my company?” Having said this, you should not let your fear stop you from trying out new ideas and tips. Let’s get going:
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As I’ve written before, technology companies are skilled in the art of making decisions without much real logic behind them. Even now, Google Ads most recent policy change isn’t as drastic as the examples I listed before, yet it is equally mind boggling. Your name and face photo can and will be used in Google Ads from 11th November 2013, unless you opt out.

Google’s stock (GOOG) recently entered the “$1000+ dollar club“, closing at $1,011 and thus pushing their current market value to around $334bn. Now, the question that forces itself is: with all these record profits, why is Google making such a rash decision to start using your face in their online ads, using your Google+ profile as the source of your photos.
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According to a recent report by MasterCard Advisers (part of MasterCard, provides insights and solutions that drive business impact and ROI.), more and more nations adopt the cashless payment systems in all of their transactions, all while dropping the use of good old trusted cash.

The report tracked 33 world economies moving fast to become cashless societies. It measured nations’ progress towards more modern, efficient payment processes by looking at the current share of cash versus cashless / non-cash payments for consumers, how this share has shifted in the past 5 years, and whether conditions exist for cash payments to move to electronic.
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Customer loyalty programs are all over the place now. According to the results of a recent study titled: Retail Loyalty and the Consumer, nearly 95% of UK consumers have at least one loyalty card. Most use them regularly. Over 40% of the surveyed consumers said they are less likely to do business with a retailer lacking a loyalty program, while 80% believe engaging with a brand emotionally influences their likelihood of making a purchase.
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I had this idea for a web service so I hired a freelancer developer; Darren Meehan, through Reddit.

I did few mistakes managing this project, and ended up paying $960 and getting nothing in return.

I’m posting this as a ‘Note to self’, hoping I won’t repeat those mistakes again.

To be fair, I asked ( nuetrino) to tell our story from his point of view.

This is how he saw it.
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