Posts

Mark Manson

The Subtle Art of Not Giving a F*ck Book Summary

The The Subtle Art of Not Giving a F*ck book starts with an anecdote about Charles Bukowski, the controvert novelist, picturing him as “an alcoholic, womanizer, a chronic gambler, a lout, a cheapskate, a deadbeat, and on his worst days, a poet”.

The author, Mark Manson, continues to tell how Bukowski wished to be a writer but was rejected several times by “almost every magazine, newspaper, journal agent, and publisher he submitted to”

Manson later described how Bukowski drowned his madness and the weight of his failures deep into alcohol-fueled depression.

Not really a motivational way to start a book, eh?
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The 1-Page Marketing Plan book cover by Allan Dib

The 1-Page Marketing Plan Book Summary

The 1-Page Marketing Plan book, written by marketer Allan Dib, makes writing a marketing plan simple and fast.

The book simplifies the marketing plan into a single page, divided up into nine squares.

Each square is given a full chapter to explain what should go in that square.

No decent marketing plan would fit on one page, no doubt there. But in your mind it can and should. Read more

Use Power Stories, Not Plain About Us Pages

When I’m asked to review websites and online stores, I usually start by checking the About Us page. Many times I’ve found it to be full of dull boring text, if not totally empty. This is a wrong start to online marketing. Your About Us page should tell a powerful story, a story that will get the reader hooked, your brand remembered, and your values admired.

Put simply, Power Stories are those that will turn prospects into customers, and customers into raving fans. Many business owners make the same mistake, they get caught up telling the world about their services and qualifications, when they should focus on the benefits a customer will get as a result of using their product or service.
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Add New Value, How Lenox China invented the Bridal Registry

To add new value is the only way for companies to stay in business. With cutting-neck competition, if a company does not add new value to its customers, it will perish.

Lenox China Company is an American company, founded in 1889, and specializes in selling ceramic articles, dinning plates and complete sets of dinnerware.

Lenox china sets became so popular in the early 20th century.

When faced by the European competition, Lenox resorted to American designers and artists to come up with exclusive custom china plates for Lenox.

That worked, but it was not enough.

The fact in the market was that every American bride dreamed about getting one set of good china.

Start by understanding the problem

The problem? The price was far too expensive.

Guests giving wedding presents could not afford a full set.

And even then, they did not know which set the bride prefers, or which pieces she does not have.

The demand was there, but the right service was not. Read more