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Marketing 4.0

In this masterpiece, Marketing 4.0: Moving from Traditional to Digital (Amazon link), author Philip Kotler points out that our world has changed and we must change with it to be able to connect, build, and grow organizations and sell products.

Marketing 4.0 takes a deep dive into how the world is changing, how people are interacting, and how messages can be heard and spread.

Over the coming lines, we’ll try to summarize the important aspects of Marketing 4.0.

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