Posts

writing copywriting digital marketing

Copywriting 101: How to Craft Amazing Content (with no experience)

Simply put, copywriting is strategically delivering words that get people to take some form of action.

In copywriting, every sentence you write must mean something to your reader.

Your opening sentence must hook the reader until the end.

Keep the reader front and center.

Strong copy is written one sentence at a time.

Learn what makes a good sentence (and a bad one) and your job as a copywriter will be easier.
Read more

digital marketing skills

The Top Digital Marketing Skills For 2017 And Beyond

The rise in usage of ad-blockers and the increase in ad-blindness spell the need for new digital marketing skills.

Chief Marketing Officers will tell you finding and keeping talent is their No. 1 issue.

Keeping their digital marketing skills current comes second.
Read more

writing copywriting digital marketing

Top Copywriting Books in 2016 and Why You Should Read Them

Copywriting books are aplenty, but the good ones are hard to find.

Year 2016 saw many promising copywriting books.

To dig out the real good ones, I asked my copywriting sensei to choose his best copywriting books in 2016.

And thus, the following list came to exist.

For reasons beyond me, my sensei prefers to remain in the shadows, with his real identity held as a secret.

Back to the topic at hand. Copywriting is a skill you need to master.

Even if you hire the best of marketing copywriters, you need to have a vision, strategy, and action plan.

Those books below will help you to achieve this. Read on.
Read more