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When I’m asked to review websites and online stores, I usually start by checking the About Us page. Many times I’ve found it to be full of dull boring text, if not totally empty. This is a wrong start to online marketing. Your About Us page should tell a powerful story, a story that will get the reader hooked, your brand remembered, and your values admired.

Put simply, Power Stories are those that will turn prospects into customers, and customers into raving fans. Many business owners make the same mistake, they get caught up telling the world about their services and qualifications, when they should focus on the benefits a customer will get as a result of using their product or service.
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Exceptional customer service experience creates loyal customers.

Customer service has the power to impact a company’s top and bottom lines, as studies show.

According to the Customer Experience Report, a Harris Interactive study sponsored by RightNow Technologies, customer experience is playing a significant role in determining where consumers choose to shop and how much they are willing to spend.

85% of participating consumers said they would be willing to pay more over the standard price of a good or service to ensure a superior customer experience.

Of those consumers that said they would pay more for an excellent customer experience:

  • 55% would pay 10% or more
  • 27% would pay 15% or more
  • 10% would pay 25% or more

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