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The 1-Page Marketing Plan book cover by Allan Dib

The 1-Page Marketing Plan Book Summary

The 1-Page Marketing Plan book, written by marketer Allan Dib, makes writing a marketing plan simple and fast.

The book simplifies the marketing plan into a single page, divided up into nine squares.

Each square is given a full chapter to explain what should go in that square.

No decent marketing plan would fit on one page, no doubt there. But in your mind it can and should. Read more

Bitcoin Is Legal, But Comes With Risk

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Bitcoin (BTC for short) has become significantly more mainstream over the course of 2015. While it’s not going to replace regular currency the way some of its most fervent advocates have suggested it should, it has become useful as more than just an investment vehicle. One can say that owners of the digital coin have matured, and understand the risks involved with owning / using Bitcoins.

There are now numerous tools people can use to store Bitcoin on mobile devices, and that currency can be used to purchase goods and services both online and at select retail locations. But for many who have long heard about the shady side of the Bitcoin phenomenon, this increasing utility can be a little bit unsettling.
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