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Crushing It! How Great Entrepreneurs Build Their Business Book Summary

Gary Vaynerchuk, @GaryVee, the 4-time New York Times bestselling author, famous for advising everyone to Crush It! and now to keep Crushing It!

He’s probably known to some of you as “That loud guy who says I should hustle more.”

The guy who took over his family wine business and increased its value twenty fold, before starting his own digital marketing company.

The CEO of a hundred million dollar business, who still takes a moment to shake hands with fans on the street and offer some free advice whenever he can, and vlogs about it on Youtube.

That guy. He wrote a book.

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Do creative slogans succeed on their own?

Or are slogans creative because they ring a bell with their owners who …

… make whatever it takes for those creative slogans to succeed?

Many entrepreneurs and service providers entrust others with creating their creative slogan / brand tagline.

Yet, many creative slogans end up forgotten, never leaving the drawing board.

Others don’t last long in the market.

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