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digital marketing skills

The Top Digital Marketing Skills For 2017 And Beyond

The rise in usage of ad-blockers and the increase in ad-blindness spell the need for new digital marketing skills.

Chief Marketing Officers will tell you finding and keeping talent is their No. 1 issue.

Keeping their digital marketing skills current comes second.
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Why you MUST use Samsung SideSync in your Social Media Marketing

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My life was miserable until someone told me to start using the amazing Samsung SideSync application. Here’s my story:

As a marketing communications specialist, I’m tasked with writing content for social media accounts.

I’m also in charge of posting the right content to the right social media channel. (i.e. Facebook pages, Twitter accounts, Instagram, etc.).

Using my humble Samsung Android phone, I used to suffer with the inaccurate navigation of the touch screen, the lack of proper copy / paste functions, and most of all: the inability to use the glorious mouse! [Shoot me, I’m an avid point-and-click type of user]
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TEKSTartist Jason Markow FiveSpotDerby.com

TEKSTartist Interview: Jason Markow of FiveSpotDerby.com

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Today, my online guest is Jason Markow (a.k.a. TEKSTartist) from FiveSpotDerby.com who will take us through how he left his daily job to become an entrepreneurial artist! In his own words, he “artistically twists, warps, and distorts letters & words into the very thing they describe.”

The twist here is that Jason creates a special weekly limited-edition design. This design goes on sale for 7 days. Afterwards, any remaining prints are moved into the archive and are offered at $99. Each Five Spot Derby begins at just $5, and every 5 sold prints drive up the price by another $5.
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ScreenPrintingSupply.com, an Online Store Interview

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Every now and them, I try to do an email Q&A session with online stores’ owners and webmasters, to ask them key questions about issues such as which platform to use, marketing plans, boosting sales, etc. The insightful answers I receive are shared with you here. Today, my guest is Allen Wesson from ScreenPrintingSupply.com (Link) who will take us through his everyday tasks, and how he runs the online store of Texsource, from his office in North Carolina.

Q: Tell us more about ScreenPrintingSupply.com?

A: ScreenPrintingSupply.com was founded in 1997 in Kings Mountain, NC where it remains today. We are a supplier to the screen printing, embroidery, and sign making industries. We also have distribution locations in Georgia and Indiana, US. There are approximately 20 employees.
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Why Did Google Ads Change Their Policy

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As I’ve written before, technology companies are skilled in the art of making decisions without much real logic behind them. Even now, Google Ads most recent policy change isn’t as drastic as the examples I listed before, yet it is equally mind boggling. Your name and face photo can and will be used in Google Ads from 11th November 2013, unless you opt out.

Google’s stock (GOOG) recently entered the “$1000+ dollar club“, closing at $1,011 and thus pushing their current market value to around $334bn. Now, the question that forces itself is: with all these record profits, why is Google making such a rash decision to start using your face in their online ads, using your Google+ profile as the source of your photos.
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Top 5 Social Media Fails of 2013

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Let’s be real–none of us want to be sold to 24/7. But “liking” our favorite companies on Facebook can sometimes be a great way to stay in the loop on exclusive promotions and daily specials. Maybe your neighborhood restaurant uses their Twitter feed to give shoutouts to customers, or that retailer you love (but is too pricey to shop all the time) posts sales there first. We”ve all done it, and usually it’s worth the trouble to hit “Follow” and “Like”.
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Why Do People Follow Facebook Brand Pages

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Facebook brand pages is a series business and LARGE marketing departments exist only for that purpose. Facebook has bypassed search engines as the number one source for bringing visitors to my blogs. That’s the case with many other bloggers and websites. The old saying: “Facebook is the internet” might not be that far from the truth at the moment. With Facebook’s total number of users crossing 1.4 billion users, and if we assume majority of those are real not fake, that means Facebook reaches ~17% of the world’s population.
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Visual Content Drives Engagement On Facebook in 2013

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But first, what is visual content or rather visual content marketing?

Simply put, your visual content has to make your marketing campaign stick and resonate with prospects.

Visual content comes in many forms, i.e. videos, infographics, photos, emojis, memes, etc.

In this post, we concentrate on the importance of using visual content on social media channels, mainly Facebook.

According to a study released by Simply Measured in summer of year 2013, 98% of top brands have a Facebook fan page. 60% of them post at least one time per day.

Yet the frequency of posts is not that effective in engaging fans than a brand’s content strategy.

What the study found is that visual content is the primary driver for engagement on Facebook. Photos accounted for 95% of total engagement.

Overall, photos posted by top brands average more than 9,400 engagements per post, while video posts average more than 2,500 engagements.
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So Why Did Google Pay So Much For Waze?

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Google has paid over a billion dollar to acquire the Israeli Startup GPS navigation firm Waze (link), but why? Most of us has never heard of Waze before now. And why pay $1.1 billion for a company that makes less then $70Mil in revenues?!

Is Google beyond all reason on this acquisition deal? Did any of Google’s previous over-a-billion-dollar takeovers fail to pay back? There must be some very good reasons that justifies paying over a billion dollar, but Google is not known for sharing the reasons for their decisions. With some research, few possible reasons for such a steep investment come to light, which can also shed some light on the reason for the US FTC to investigate further this acquisition.
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