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The 1-Page Marketing Plan book cover by Allan Dib

The 1-Page Marketing Plan Book Summary

The 1-Page Marketing Plan book, written by marketer Allan Dib, makes writing a marketing plan simple and fast.

The book simplifies the marketing plan into a single page, divided up into nine squares.

Each square is given a full chapter to explain what should go in that square.

No decent marketing plan would fit on one page, no doubt there. But in your mind it can and should. Read more

writing copywriting digital marketing

Top Copywriting Books in 2016 and Why You Should Read Them

Copywriting books are aplenty, but the good ones are hard to find.

Year 2016 saw many promising copywriting books.

To dig out the real good ones, I asked my copywriting sensei to choose his best copywriting books in 2016.

And thus, the following list came to exist.

For reasons beyond me, my sensei prefers to remain in the shadows, with his real identity held as a secret.

Back to the topic at hand. Copywriting is a skill you need to master.

Even if you hire the best of marketing copywriters, you need to have a vision, strategy, and action plan.

Those books below will help you to achieve this. Read on.
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Write Effective Email Marketing Campaigns

Lots of good email marketing tips are all over the internet… but here I shall share the best tips that I’ve learned during my work as a marketing copywriter.

eMail marketing is still relevant in today’s online marketing activities. (And poised to stay there for some long time)

Lots of businesses rely mainly (and in some cases only) on sending out marketing emails to generate sales.

Companies sending several million emails each month is quite the norm.

More  than 205 billion emails were sent out every day in 2015. (Source: Email Statistics Report, 2015-2019, RADICATI.)
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Rise of the #Hashtag’s Power

A #hashtag is now mightier than the pen and the sword, here’s why. On the eve of the bloody Brussels attacks, the Federal Prosecutor Frederic Van Leeuw, Belgian Prime Minister Charles Michel and Vice-Prime Minister and Interior Minister Jan Jambon addressed the world, telling them what happened and the Belgian Government will do about it.

All the world was watching, and on the podium where they gave their speech was nothing but 2 prints: the hashtag #BEGOV and Federale Regering (or the Federal Government of Belgium). Nothing else. In their background, the backdrop just said Belgique and Belgie.

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Small Business Growth Tips

Small business growth is a very crucial art that you need to master.

All businesses have to grow or lose out and risk getting out of business.

Startups and Small Business Growth is very critical, as the margins are tight, capital is next to zero, and they can’t afford losing or waiting too long to make a profit.

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Aneela Rose

Interview: Aneela Rose – Achieving Tangible Results

I was fortunate enough to have Aneela Rose‘s approval for doing an online interview with Wajeez.

I want to thank Aneela (Founder and MD of Aneela Rose PR and Purple Rose Digital, UK) for allowing me this wonderful opportunity.

It’s not everyday that you have a PR agency founder open up and tell you everything you wanted to know about this mysterious world.

Without further ado, I give you Aneela Rose. I wish you’ll enjoy this interview as I did. Read more

successful press releases

Examples of How a Successful Press Release Can Boost Sales

A single press release (or news release if you were in the US) can help boost the prospects of a start-up or a growing business.

So much so that some start-ups are ready to pay in terms of company shares to get really effective press releases.

This is a crucial part of the whole marketing process for any new business.

Press releases, preferably the good ones, are seen as an instant catapult to success in current day world of business.
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7 Ways to Make Your Online Store More Social Friendly

Social friendly online stores are the new trend in eCommerce realm, and you should join them ASAP.

After Web 2.0, it’s now the time of the social media. Your online store must be Social friendly for many reasons.

For any online store looking to boost online sales and increase its brand-recognition, its website must carry certain social media features to make the most of it.

Those social features aim to increase visibility and brand presence in the minds of current and potential customers.
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Use Power Stories, Not Plain About Us Pages

When I’m asked to review websites and online stores, I usually start by checking the About Us page. Many times I’ve found it to be full of dull boring text, if not totally empty. This is a wrong start to online marketing. Your About Us page should tell a powerful story, a story that will get the reader hooked, your brand remembered, and your values admired.

Put simply, Power Stories are those that will turn prospects into customers, and customers into raving fans. Many business owners make the same mistake, they get caught up telling the world about their services and qualifications, when they should focus on the benefits a customer will get as a result of using their product or service.
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