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Aneela Rose

I was fortunate enough to have Aneela Rose‘s approval for doing an online interview with Wajeez.

I want to thank Aneela (Founder and MD of Aneela Rose PR and Purple Rose Digital, UK) for allowing me this wonderful opportunity.

It’s not everyday that you have a PR agency founder open up and tell you everything you wanted to know about this mysterious world.

Without further ado, I give you Aneela Rose. I wish you’ll enjoy this interview as I did. Read more

successful press releases

A single press release (or news release if you were in the US) can help boost the prospects of a start-up or a growing business.

So much so that some start-ups are ready to pay in terms of company shares to get really effective press releases.

This is a crucial part of the whole marketing process for any new business.

Press releases, preferably the good ones, are seen as an instant catapult to success in current day world of business.
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Social friendly online stores are the new trend in eCommerce realm, and you should join them ASAP.

After Web 2.0, it’s now the time of the social media. Your online store must be Social friendly for many reasons.

For any online store looking to boost online sales and increase its brand-recognition, its website must carry certain social media features to make the most of it.

Those social features aim to increase visibility and brand presence in the minds of current and potential customers.
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When I’m asked to review websites and online stores, I usually start by checking the About Us page. Many times I’ve found it to be full of dull boring text, if not totally empty. This is a wrong start to online marketing. Your About Us page should tell a powerful story, a story that will get the reader hooked, your brand remembered, and your values admired.

Put simply, Power Stories are those that will turn prospects into customers, and customers into raving fans. Many business owners make the same mistake, they get caught up telling the world about their services and qualifications, when they should focus on the benefits a customer will get as a result of using their product or service.
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What do they mean with ‘a landing page’ anyway?

In online marketing terminology, a landing page is a single webpage on any given website, that appears to a user who clicked on a search engine optimized search result or an online ad / banner.

The landing page is expected to show sales copy which complements the shown ad, search result or text link.

The main purpose of any landing page is to convert website visitors into sales or leads.

For example, a squeeze page is a special landing page aimed solely at collecting emails addresses from subscribers.
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Make no doubt about, there are no marketing tips that fits all. Marketing works on a case by case basis. No two companies are the same and some forms of marketing tips work better with some companies more than others.

However, I have decided to write down my own personal list of online and offline marketing tips. I want to make it crystal clear from the beginning that not all of these marketing tips are necessarily relevant to your company.

As it is always the case with any type of marketing tips, you should think about – and consider – each tip, and ask yourself: “is it a good idea for my company?” Having said this, you should not let your fear stop you from trying out new ideas and tips. Let’s get going:
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Customer loyalty programs are all over the place now. According to the results of a recent study titled: Retail Loyalty and the Consumer, nearly 95% of UK consumers have at least one loyalty card. Most use them regularly. Over 40% of the surveyed consumers said they are less likely to do business with a retailer lacking a loyalty program, while 80% believe engaging with a brand emotionally influences their likelihood of making a purchase.
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According to a 2013 study by Constant Contact, building email marketing subscriber lists is still the most favorite online marketing option for small business owners. Over 700 small businesses and nonprofit organizations took the survey. The results showed that 57% of respondents are actively trying to grow their email subscriber list “at all times.”

The reasons for doing that varied, 44% of respondents cited bolstering repeat business or donations as the primary reason, 39% said customer relationship building, and 12% said engaging customers for referrals.
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Text messages can make a difference n closing deals, with a higher open rate when compared to email messages. Texting (or rather sending SMSs) does not replace emails, but it complements it, and it helps making phone calls yield actual sales. Still, texting should be used with caution, for it can be intrusive or violtes personal domain when used for business purposes.

texting-boost-sales-study
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