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According to the findings of a study in 2012 by global interactive marketing provider ExactTarget, two thirds of online Americans have made a purchase as a result of email.

This nearly twice the percentage of those who have purchased after receiving marketing messages delivered via both Facebook and text messaging combined.

Based on a survey of 1,481 online consumers in the US, who were asked how Americans communicate online with brands and with friends. 77% preferred to receive marketing messages via email.

45% prefer email for personal communications.

Five percent said they prefer to receive marketing messages via social media (Facebook, Twitter, LinkedIn).

13%  preferred social media for personal communications. Key findings of the research include: Read more

In 1996, Ivan Misner published his masterpiece marketing book which contained numerous Slogans for Service Providers, Doctors, Salesmen, Marketers, and more.

His book is titled: “Seven Second Marketing: How to Use Memory Hooks to Make You Instantly Stand Out in a Crowd”.

There, he listed lots of creative slogans, taglines, mottos, and mantras which he came across or helped to come up with.

In his book, Ivan helped the reader to come up with the best slogan for any service provider company.

He also inspires those seeking the amazing tagline or strapline to better summarize their brand story.

I know the book is out of print, but I don’t want you to worry about that.

I’ve hand-picked the best slogans, punchlines and taglines for service providers ( or ‘memory-hooks’ as Ivan calls them).

Read more

Exceptional customer service experience creates loyal customers.

Customer service has the power to impact a company’s top and bottom lines, as studies show.

According to the Customer Experience Report, a Harris Interactive study sponsored by RightNow Technologies, customer experience is playing a significant role in determining where consumers choose to shop and how much they are willing to spend.

85% of participating consumers said they would be willing to pay more over the standard price of a good or service to ensure a superior customer experience.

Of those consumers that said they would pay more for an excellent customer experience:

  • 55% would pay 10% or more
  • 27% would pay 15% or more
  • 10% would pay 25% or more

Read more