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news release

25 Tips For a Great Press / News Release

By its origin, a news release, press release, media release, or press statement is a written communication aimed at members of the news media for announcing something newsworthy.

Writing the perfect release that gets picked up is possible, should you stick to few rules and recommendations.

Here, I’ve gathered easy quick tips that will help you to write a great release.

1. The news release should open with a lead paragraph that is newsworthy.

The lead paragraph should have a hook that clearly states the purpose of the news release.

If the release is about a product, the opening statement should clearly state the name, type, and purpose of the product.
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Interview: Alexander McNabb, About PR & Arabia

For anyone who is into the Public Relations scene in UAE in general, and Dubai in particular, Alexander McNabb will be a familiar name. He is so active on social media channels, many PR companies mention him on their Twitter accounts. Dubai Radios will have him as a guest or call him for a comment. He also consults for Spot On PR agency as well as other clients. It was time to hear straight from Alexander McNabb on Wajeez. Prepare to be amazed with some PR informed tips and opinions.
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successful press releases

Real-Life Examples of A Successful Press Release

A single press release (or news release if you were in the USE) can help boost the prospects of a start-up or a growing business. So much so that some start-ups are ready to pay in terms of company shares to get really effective press releases. This is a crucial part of the whole marketing process for any new business. Press releases, preferably the good ones, are seen as an instant catapult to success in current day world of business.
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icflix, Streaming Videos in The Middle East

IN the past, the viewer was the passive part of the TV-deal. He / she used to accept whatever the TV-station has to offer him / her. When the Satellites started offering more alternatives, that model didn’t change much. Enter the internet and that scenario has been totally changed.

Now, the viewer has the upper hand, he now has online services ready to help him watch whatever he wants or chooses. In the Middle East, the viewer has icflix.
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My Top Five Marketing Tips For Startups

Make no doubt about, there are no marketing tips that fits all. Marketing works on a case by case basis. No two companies are the same and some forms of marketing tips work better with some companies more than others.

However, I have decided to write down my own personal list of online and offline marketing tips. I want to make it crystal clear from the beginning that not all of these marketing tips are necessarily relevant to your company.

As it is always the case with any type of marketing tips, you should think about – and consider – each tip, and ask yourself: “is it a good idea for my company?” Having said this, you should not let your fear stop you from trying out new ideas and tips. Let’s get going:
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Why Did Jeff Bezos Buy The Washington Post

News recently broke that Jeff Bezos, 49, has bought the money-losing Washington Post for $250 million in spite of the fact that last year he said: “People won’t pay for news on the web, print will be dead in 20 years.”

“There are two kinds of companies: Those that work to try to charge more and those that work to charge less. We will be the second.” -Jeff Bezos

Here, I shall list my top possible reasons he”d have for buying the 135-year-old paper and they are:
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Top 10 Social Media Jobs in the US

Once again, CareerBliss – the online career community-  has announced the hottest 10 jobs in social media in the US,  ranked by the number of job openings in the US for each job type and the position’s average annual salary. Read more

Top 10 Social Media Events that Shook the World

Gearing up for the Social Media Week, taking place on September 19th in 12 host cities worldwide, organizing Crowdcentric released its list of the “Top 10 Social Media Events that Shook the World.” All these events were fundamentally shaped by the use of social media, and would have never happened without social networks like Twitter, Facebook and YouTube. Those Top 10 are as follows, in no particular order of impact:

1. Arab Spring and the uprisings in the Middle East

The “Arab Spring” uprisings in Tunisia, Egypt, and Libya, have proven that social media can transform society and politics on a global scale. Throughout the past several months, social media has been used to organize protests, highlight injustices and government crackdowns, and sway public opinion. Whether democracy will flourish remains to be seen, but social media’s impact in the movement so far is indisputable. Read more

Top 10 Social Media Marketing Quotes

Update: I want to thank the my-inspirational-quotes.com website for sponsoring this post. Famous Inspirational Quotes can be found there, and are sure worthy of a visit.

 “People share, read and generally engage more with any type of content when it’s surfaced through friends and people they know and trust.”
– Malorie Lucich, Facebook Spokesperson, February 2011

“Doing well with blogging is not about writing one key post, it is about performing day after day and helping a few people at a time.”
– Aaron Wall (Author Of The SEO Book Blog) Read more