By its origin, a news release, press release, media release, or press statement is a written communication aimed at members of the news media for announcing something newsworthy.
Writing the perfect release that gets picked up is possible, should you stick to few rules and recommendations.
Here, I’ve gathered easy quick tips that will help you to write a great release.
1. The news release should open with a lead paragraph that is newsworthy.
The lead paragraph should have a hook that clearly states the purpose of the news release.
If the release is about a product, the opening statement should clearly state the name, type, and purpose of the product.