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The 1-Page Marketing Plan book cover by Allan Dib

The 1-Page Marketing Plan Book Summary

The 1-Page Marketing Plan book, written by marketer Allan Dib, makes writing a marketing plan simple and fast.

The book simplifies the marketing plan into a single page, divided up into nine squares.

Each square is given a full chapter to explain what should go in that square.

No decent marketing plan would fit on one page, no doubt there. But in your mind it can and should. Read more