Copywriting is strategically delivering words that get people to take some form of action.
In copywriting, every sentence you write must mean something to your reader.
Your opening sentence must hook the reader until the end. (Well, you need to do better than what I did here. A cold start for sure, but keep reading, things will ‘heat’ up, I promise you that!)
Keep the reader front and center
Strong copy is written one sentence at a time.
Learn what makes a good sentence (and a bad one) and your job as a copywriter will be easier.