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Copywriting 101: How to Craft Amazing Content (with no experience)

Simply put, copywriting is strategically delivering words that get people to take some form of action.

In copywriting, every sentence you write must mean something to your reader.

Your opening sentence must hook the reader until the end.

Keep the reader front and center.

Strong copy is written one sentence at a time.

Learn what makes a good sentence (and a bad one) and your job as a copywriter will be easier.
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Interview: Tarek ElMoukachar, Dubai PR Expert

Less than ten years ago, while I was working for a tech publication, I received an email from a new PR expert who was at that time representing Microsoft Xbox. To my astonishment, and as I discovered later on after meeting him face to face and running through thorough interrogations by yours truly, he knew a lot about videogames. He was a hardcore gamer not a fake one. When I asked him about anything, he would get to the bottom of it or simply say I don’t know. I always liked to work with a PR man whom I can trust and rely on. His name is…

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