Mobile devices (mainly tablets) will rule the e-commerce realm, starting now and in near future. According to a mobile shopping survey sponsored by AisleBuyer in 2012. 22% of US shoppers have been to a store where salesmen use mobile devices instead of cash registers. 57% of those shoppers think retailers who use tablets and other mobile devices in place of cash registers are more innovative than those who still use traditional cash registers.
Other key findings from the survey include:
- 64% of shoppers feel store associates are most helpful when they are on the store floor where consumers are shopping, rather than behind a cash register
- 41% said they would rather see retailers replace traditional cash registers with tablets to make room for additional merchandise
- 43% are familiar with the term mobile wallet. Conversely, only 12% know what NFC (Near Field Communications) means