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Mobile devices (mainly tablets) will rule the e-commerce realm, starting now and in near future. According to a mobile shopping survey sponsored by AisleBuyer in 2012. 22% of US shoppers have been to a store where salesmen use mobile devices instead of cash registers. 57% of those shoppers think retailers who use tablets and other mobile devices in place of cash registers are more innovative than those who still use traditional cash registers.

Other key findings from the survey include:

  • 64% of shoppers feel store associates are most helpful when they are on the store floor where consumers are shopping, rather than behind a cash register
  • 41% said they would rather see retailers replace traditional cash registers with tablets to make room for additional merchandise
  • 43% are familiar with the term mobile wallet. Conversely, only 12% know what NFC (Near Field Communications) means

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Just 10 days of holiday shopping in the whole year will make it or break it for US retailers, according to ShopperTrak – one of the largest provider of retail foot traffic counting, managed services and business analytics. The week before Christmas will be especially important this year, as five of the top sales and foot traffic days will occur between Dec. 18 and Dec. 24.

While Black Friday is typically the strongest shopping day of the season, one third of all holiday sales are historically made in the week prior to Christmas. Retailers can expect consumers walking into their stores that week have conducted plenty of online research and are ready to buy. Read more

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According to the 2011 Social e-Commerce Study, a joint research project by Shop.org, comScore and Social Shopping Labs. 42% of online consumers have “followed” a retailer proactively through Facebook, Twitter or a retailer’s blog. The study also found that the average person follows about six retailers.

Majority of respondents (58%) said they follow companies to find deals. Nearly half (49%) say they want to keep up to date on products. More than one-third also follow retailers for information on contests and events (39%).

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