Posts

writing copywriting digital marketing

Copywriting books are aplenty, but the good ones are hard to find.

Year 2016 saw many promising copywriting books.

To dig out the real good ones, I asked my copywriting sensei to choose his best copywriting books in 2016.

And thus, the following list came to exist.

For reasons beyond me, my sensei prefers to remain in the shadows, with his real identity held as a secret.

Back to the topic at hand. Copywriting is a skill you need to master.

Even if you hire the best of marketing copywriters, you need to have a vision, strategy, and action plan.

Those books below will help you to achieve this. Read on.
Read more

Small business growth is a very crucial art that you need to master.

All businesses have to grow or lose out and risk getting out of business.

Startups and Small Business Growth is very critical, as the margins are tight, capital is next to zero, and they can’t afford losing or waiting too long to make a profit.

Read more

TEKSTartist Jason Markow FiveSpotDerby.com

Around 2 years ago, I interviewed TEKSTartist (a.k.a. Jason Markow, the artists who creates stunning graphic designs out of words) where he told us about his art, online stores, projects and future plans (aka Derbby). I thought it’s time for another refreshing interview, and another set of questions were sent to Jason’s inbox, and he being the nicest artist you can get to know, was kind enough to take the time and answer all of my questions (Thanks Jason!). Without further ado, I give you Jason Markow.
Read more

successful press releases

A single press release (or news release if you were in the US) can help boost the prospects of a start-up or a growing business.

So much so that some start-ups are ready to pay in terms of company shares to get really effective press releases.

This is a crucial part of the whole marketing process for any new business.

Press releases, preferably the good ones, are seen as an instant catapult to success in current day world of business.
Read more

Every now and them, I try to do an email Q&A session with online stores’ owners and webmasters, to ask them key questions about issues such as which platform to use, marketing plans, boosting sales, etc. The insightful answers I receive are shared with you here. Today, my guest is Allen Wesson from ScreenPrintingSupply.com (Link) who will take us through his everyday tasks, and how he runs the online store of Texsource, from his office in North Carolina.

Q: Tell us more about ScreenPrintingSupply.com?

A: ScreenPrintingSupply.com was founded in 1997 in Kings Mountain, NC where it remains today. We are a supplier to the screen printing, embroidery, and sign making industries. We also have distribution locations in Georgia and Indiana, US. There are approximately 20 employees.
Read more

Text messages can make a difference n closing deals, with a higher open rate when compared to email messages. Texting (or rather sending SMSs) does not replace emails, but it complements it, and it helps making phone calls yield actual sales. Still, texting should be used with caution, for it can be intrusive or violtes personal domain when used for business purposes.

texting-boost-sales-study
Read more

Just 10 days of holiday shopping in the whole year will make it or break it for US retailers, according to ShopperTrak – one of the largest provider of retail foot traffic counting, managed services and business analytics. The week before Christmas will be especially important this year, as five of the top sales and foot traffic days will occur between Dec. 18 and Dec. 24.

While Black Friday is typically the strongest shopping day of the season, one third of all holiday sales are historically made in the week prior to Christmas. Retailers can expect consumers walking into their stores that week have conducted plenty of online research and are ready to buy. Read more