Posts

Holiday shoppers are not shopping online as one would expect. During the 2013 holiday season, US online sales surged 9%, while shopping at physical stores was up by just 2 percent, when compared to 2012 figures.

According to research firm comScore, during the two-month season that ends on New Year’s Eve, shoppers spent $9 in physical stores, and only $1 online.

Why? Online stores still didn’t fully solve many of the problems that made shoppers avoid buying online completely. Below, I list the main reasons for not shopping online, according to surveys and researches.
Read more

So, it’s that time of the year again. Buying Christmas gifts for friends, family, and acquaintances can be stressful. Especially if one of them is recently married! You know your best friend and what she”ll love and appreciate, but finding something that her man will get a kick out of, too? And what about all the great wedding gifts that they just received?

These are questions you have to figure out how to answer before you head to the mall or start shopping online for your list of Christmas gifts. It’s probably best to have an idea of what they”ve already gotten to start out so that you can find them something different and special.
Read more

eCommerce cart store business logo brand

Mobile devices (mainly tablets) will rule the e-commerce realm, starting now and in near future. According to a mobile shopping survey sponsored by AisleBuyer in 2012. 22% of US shoppers have been to a store where salesmen use mobile devices instead of cash registers. 57% of those shoppers think retailers who use tablets and other mobile devices in place of cash registers are more innovative than those who still use traditional cash registers.

Other key findings from the survey include:

  • 64% of shoppers feel store associates are most helpful when they are on the store floor where consumers are shopping, rather than behind a cash register
  • 41% said they would rather see retailers replace traditional cash registers with tablets to make room for additional merchandise
  • 43% are familiar with the term mobile wallet. Conversely, only 12% know what NFC (Near Field Communications) means

Read more