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The 1-Page Marketing Plan book cover by Allan Dib

The 1-Page Marketing Plan Book Summary

The 1-Page Marketing Plan book, written by marketer Allan Dib, makes writing a marketing plan simple and fast.

The book simplifies the marketing plan into a single page, divided up into nine squares.

Each square is given a full chapter to explain what should go in that square.

No decent marketing plan would fit on one page, no doubt there. But in your mind it can and should. Read more

digital marketing skills

The Top Digital Marketing Skills For 2017 And Beyond

The rise in usage of ad-blockers and the increase in ad-blindness spell the need for new digital marketing skills.

Chief Marketing Officers will tell you finding and keeping talent is their No. 1 issue.

Keeping their digital marketing skills current comes second.
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Rise of the #Hashtag’s Power

A #hashtag is now mightier than the pen and the sword, here’s why. On the eve of the bloody Brussels attacks, the Federal Prosecutor Frederic Van Leeuw, Belgian Prime Minister Charles Michel and Vice-Prime Minister and Interior Minister Jan Jambon addressed the world, telling them what happened and the Belgian Government will do about it.

All the world was watching, and on the podium where they gave their speech was nothing but 2 prints: the hashtag #BEGOV and Federale Regering (or the Federal Government of Belgium). Nothing else. In their background, the backdrop just said Belgique and Belgie.

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Aneela Rose

Interview: Aneela Rose – Achieving Tangible Results

I was fortunate enough to have Aneela Rose‘s approval for doing an online interview with Wajeez.

I want to thank Aneela (Founder and MD of Aneela Rose PR and Purple Rose Digital, UK) for allowing me this wonderful opportunity.

It’s not everyday that you have a PR agency founder open up and tell you everything you wanted to know about this mysterious world.

Without further ado, I give you Aneela Rose. I wish you’ll enjoy this interview as I did. Read more

Why you MUST use Samsung SideSync in your Social Media Marketing

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My life was miserable until someone told me to start using the amazing Samsung SideSync application. Here’s my story:

As a marketing communications specialist, I’m tasked with writing content for social media accounts.

I’m also in charge of posting the right content to the right social media channel. (i.e. Facebook pages, Twitter accounts, Instagram, etc.).

Using my humble Samsung Android phone, I used to suffer with the inaccurate navigation of the touch screen, the lack of proper copy / paste functions, and most of all: the inability to use the glorious mouse! [Shoot me, I’m an avid point-and-click type of user]
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Top 5 Social Media Fails of 2013

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Let’s be real–none of us want to be sold to 24/7. But “liking” our favorite companies on Facebook can sometimes be a great way to stay in the loop on exclusive promotions and daily specials. Maybe your neighborhood restaurant uses their Twitter feed to give shoutouts to customers, or that retailer you love (but is too pricey to shop all the time) posts sales there first. We”ve all done it, and usually it’s worth the trouble to hit “Follow” and “Like”.
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Managing the Voice of the Customer, whose job is it?

According to a new study by The Economist Intelligence Unit Voice of the customer, titled ‘Whose job is it, anyway?,” over the next three years, global organizations will make understanding and interacting with the customer their top priority. Yet only 56 percent of respondents to the survey, sponsored by SAS, believe their companies clearly understand the customer today.
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8 Common Online SEO Mistakes

According to SEO consultant Wayne Baumgarten, to pull your site up in search rankings, the first step is to undo SEO mistakes the web developers (or the clients themselves) have committed. SEO mistakes and sabotage comes in various forms, and the most common SEO mistakes include:
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