What do they mean with ‘a landing page’ anyway?
In online marketing terminology, a landing page is a single webpage on any given website, that appears to a user who clicked on a search engine optimized search result or an online ad / banner.
The landing page is expected to show sales copy which complements the shown ad, search result or text link.
The main purpose of any landing page is to convert website visitors into sales or leads.
For example, a squeeze page is a special landing page aimed solely at collecting emails addresses from subscribers.