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But first, what is visual content or rather visual content marketing?

Simply put, your visual content has to make your marketing campaign stick and resonate with prospects.

Visual content comes in many forms, i.e. videos, infographics, photos, emojis, memes, etc.

In this post, we concentrate on the importance of using visual content on social media channels, mainly Facebook.

According to a study released by Simply Measured in summer of year 2013, 98% of top brands have a Facebook fan page. 60% of them post at least one time per day.

Yet the frequency of posts is not that effective in engaging fans than a brand’s content strategy.

What the study found is that visual content is the primary driver for engagement on Facebook. Photos accounted for 95% of total engagement.

Overall, photos posted by top brands average more than 9,400 engagements per post, while video posts average more than 2,500 engagements.
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According to a new study by The Economist Intelligence Unit Voice of the customer, titled ‘Whose job is it, anyway?,” over the next three years, global organizations will make understanding and interacting with the customer their top priority. Yet only 56 percent of respondents to the survey, sponsored by SAS, believe their companies clearly understand the customer today.
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Text messages can make a difference n closing deals, with a higher open rate when compared to email messages. Texting (or rather sending SMSs) does not replace emails, but it complements it, and it helps making phone calls yield actual sales. Still, texting should be used with caution, for it can be intrusive or violtes personal domain when used for business purposes.

texting-boost-sales-study
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A recent research by MoneySupermarket has revealed that one in ten Brits (or 8%) with a partner have a secret credit card they conceal from them, and a further 11% of those with credit cards deliberately make sure their partner doesn’t see their credit card or bank statements.

When asked why people hide their credit card or statement, the top reason for being deceptive was because they feared their partner would be annoyed by the amount of money they spent (40%).
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A study by the authors of the New York Times bestseller Crucial Conversations showed that employees with poor people skills pay a “jerk tax” when being considered for promotion. The online poll, which analyzed 1,650 promotions, debunked the common misconception that jerky behavior is necessary to get ahead in business. The study collected responses via an online survey from 550 book readers in September of 2010 and according to its results, 92% said having poor interpersonal skills hinders advancement in their organization.
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Twitter logoDaniel Romero, a Ph.D graduate from Cornell University, measured the influence of all the news media accounts on Twitter, using what he calls the Influence-Passivity Algorithm and came up with a list of the Top 100 influential news media accounts on Twitter. His research data included all tweets containing a URL from June 15th through July 22nd of 2009.

Romero found out that “having a large number of followers does not imply having influence in news social media. Furthermore, not having a large number of followers does not mean lack of influence.” … “to be influential on Twitter news media networks have to keep their audience engaged through valuable tweets and not simply convince people to “follow them on Twitter.”

The list comes after the jump!
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