But first, what is visual content or rather visual content marketing?
Simply put, your visual content has to make your marketing campaign stick and resonate with prospects.
Visual content comes in many forms, i.e. videos, infographics, photos, emojis, memes, etc.
In this post, we concentrate on the importance of using visual content on social media channels, mainly Facebook.
According to a study released by Simply Measured in summer of year 2013, 98% of top brands have a Facebook fan page. 60% of them post at least one time per day.
Yet the frequency of posts is not that effective in engaging fans than a brand’s content strategy.
What the study found is that visual content is the primary driver for engagement on Facebook. Photos accounted for 95% of total engagement.
Overall, photos posted by top brands average more than 9,400 engagements per post, while video posts average more than 2,500 engagements.