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Email List Building Is SMB’s Best Online Marketing

According to a 2013 study by Constant Contact, building email marketing subscriber lists is still the most favorite online marketing option for small business owners. Over 700 small businesses and nonprofit organizations took the survey. The results showed that 57% of respondents are actively trying to grow their email subscriber list “at all times.”

The reasons for doing that varied, 44% of respondents cited bolstering repeat business or donations as the primary reason, 39% said customer relationship building, and 12% said engaging customers for referrals.
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Self Checkout is increasing (Implement it before it’s too late)

Self checkout (also called Express Checkout and Self-service Checkout) machines (SCO) provide a mechanism for shoppers to pay by themselves for their purchases from a retailer.

Self checkout happens without any intervention from the retailer’s staff or the sales teams. Thus it adds more convenience to customers and shoppers.

NCR  is one of the leading Self checkout machines manufacturers and retail hardware providers, among other giants like IBM, Fujitsu, ITAB, etc.

In 2012, NCR commissioned a survey showing that shoppers are appreciating the speed and efficiency of self checkout machines.

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Five Things Every Accountant Should Know To Counter Stress At Work

In a new Accountemps survey, CFOs were asked, “Which is the greatest source of workplace stress for accounting and finance professionals? Their responses? 41%  chose balance work and personal responsibilities as the greatest source of workplace stress for accounting and finance professionals. Office politics or conflicts with coworkers came second with 28%.

Max Messmer, author of Human Resources Kit For Dummies book, highlights five things every employee should know:

  1. Your employer’s priorities:
    Knowing which initiatives are most critical to the firm’s success will help you prioritize your responsibilities. Proper workload management will increase your productivity and make it easier to accommodate personal demands as they arise. Read more

[Survey] Technology Has Made it Easier to Spend, Not Save

All those songs, games, apps, mobile connections and movie downloads are taking a toll on Americans” wallets, with more than half of U.S. adults saying technology has made it easier to spend money and only 3 percent saying it has made it easier to save, according to a survey conducted for the American Institute of CPAs by Harris Interactive.

The US phone poll of 1,005 adults found that Americans who subscribe to digital services spend an average of $166 each month for cable TV, home Internet access, mobile phone service and digital subscriptions, like satellite radio and streaming video–the equivalent of 17 percent of their monthly rent or mortgage payment. Those who download songs, apps and other products spend an additional $38 per month, on average. Additional findings from this survey include: Read more

[Survey] Top Ten Happiest Jobs in America

According to CareerBliss; the online career community (with over 3 million open jobs listed), More than 100,000 employees around the nation rated their current job, calculating factors such as workplace culture, management, environment, and rewards to determine their overall bliss or happiness score. It turns out that happiest Jobs in America are those in software engineering, culinary arts, and property management followed by construction managers and customer service representatives. Read more

Email Marketing Drives More US Buyers than Facebook & SMS

According to the findings of a study in 2012 by global interactive marketing provider ExactTarget, two thirds of online Americans have made a purchase as a result of email. This nearly twice the percentage of those who have purchased after receiving marketing messages delivered via both Facebook and text messaging combined.

Based on a survey of 1,481 online consumers in the US, who were asked how Americans communicate online with brands and with friends. 77% preferred to receive marketing messages via email. 45% prefer email for personal communications. Five percent said they prefer to receive marketing messages via social media (Facebook, Twitter, LinkedIn). 13%  prefered social media for personal communications. Key findings of the research include: Read more

Survey: How Does Stress Impact Your Work

According to a recent survey by ComPsych Corporation,  a leading provider of employee assistance programs (EAP), which asked employees the simple question: How does stress impact your work? and provided multiple answers, the following were the results:

56.3% said “difficulty focusing on tasks

21.0% said “errors and/or missed deadlinesRead more

Social e-Commerce

US Shoppers Prefer Tablets When Buying & Paying

Mobile devices (mainly tablets) will rule the e-commerce realm, starting now and in near future. According to a mobile shopping survey sponsored by AisleBuyer in 2012. 22% of US shoppers have been to a store where salesmen use mobile devices instead of cash registers. 57% of those shoppers think retailers who use tablets and other mobile devices in place of cash registers are more innovative than those who still use traditional cash registers.

Other key findings from the survey include:

  • 64% of shoppers feel store associates are most helpful when they are on the store floor where consumers are shopping, rather than behind a cash register
  • 41% said they would rather see retailers replace traditional cash registers with tablets to make room for additional merchandise
  • 43% are familiar with the term mobile wallet. Conversely, only 12% know what NFC (Near Field Communications) means

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Worst Tourists Ever? Americans, Brits, Germans, etc.

In February 2012, LivingSocial conducted an online survey among 4,000 Americans  and 1,600 additional respondents in Australia, Canada, Ireland, and the United Kingdom. The survey found that Americans, Canadians and Australians all gave U.S. tourists the title of the world’s worst tourists, while the Irish identified their British neighbors as the worst tourists, and the British called out the Germans for bad travel behavior.

The survey also found that 78% of Americans have visited at least one foreign country, 61% have visited multiple countries, and 36% have traveled to four or more foreign destinations. The average number of countries visited was more than four. Read more