Survey: What American Working Adults Think

University of Phoenix has released the results of their latest online survey (conducted by Harris Interactive ) of more than 1,600 U.S. employed adults, which showed that 51% of working American adults currently own or want to own their own business. Workers who don’t currently own a business, 55% of them who are in their 20s hope to do so in the future, followed by 48% of workers in their 30s and 36% in their 40s.
Read more

Social Networking Key To Landing A Job, Still!

According to the ExecuNet report, which surveyed 3,785 executives and nearly 600 recruiters, 1-in-4 executives placed into companies by search firms in 2012 were originally identified or contacted through a social network. Additionally, 60% of all executives believe being visible online to the right people contributes to their professional success.
Read more


Marketing Shifts From TV To Online Video

Any marketer’s dream would be to create a killer TV ad and run it nation-wide, and pray for an instant hike in sales figures. Marketers still prefer physical marketing to online marketing, but the tide is starting to turn, as per a recent survey that found media members starting to shift some of their marketing budgets to creating online videos and pushing them towards potential consumers and users.
Read more

eMail List Building Is SMB’s Best e-Marketing Plan

According to a recent study by Constant Contact, building email marketing subscriber lists is still the most favorite e-marketing option for small business owners. Over 700 small businesses and nonprofit organizations were surveyed, and the results showed that 57% of respondents are actively trying to grow their email subscriber list “at all times.” The reasons for doing that varied, 44% of respondents cited bolstering repeat business or donations as the primary reason, 39% said customer relationship building, and 12% said engaging customers for referrals.
Read more