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Email List Building Is SMB’s Best Online Marketing

According to a 2013 study by Constant Contact, building email marketing subscriber lists is still the most favorite online marketing option for small business owners. Over 700 small businesses and nonprofit organizations took the survey. The results showed that 57% of respondents are actively trying to grow their email subscriber list “at all times.”

The reasons for doing that varied, 44% of respondents cited bolstering repeat business or donations as the primary reason, 39% said customer relationship building, and 12% said engaging customers for referrals.
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Self Checkout is increasing (Implement it before it’s too late)

Self checkout (also called Express Checkout and Self-service Checkout) machines (SCO) provide a mechanism for shoppers to pay by themselves for their purchases from a retailer.

Self checkout happens without any intervention from the retailer’s staff or the sales teams. Thus it adds more convenience to customers and shoppers.

NCR  is one of the leading Self checkout machines manufacturers and retail hardware providers, among other giants like IBM, Fujitsu, ITAB, etc.

In 2012, NCR commissioned a survey showing that shoppers are appreciating the speed and efficiency of self checkout machines.

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Email Marketing Drives More US Buyers than Facebook & SMS

According to the findings of a study in 2012 by global interactive marketing provider ExactTarget, two thirds of online Americans have made a purchase as a result of email. This nearly twice the percentage of those who have purchased after receiving marketing messages delivered via both Facebook and text messaging combined.

Based on a survey of 1,481 online consumers in the US, who were asked how Americans communicate online with brands and with friends. 77% preferred to receive marketing messages via email. 45% prefer email for personal communications. Five percent said they prefer to receive marketing messages via social media (Facebook, Twitter, LinkedIn). 13%  prefered social media for personal communications. Key findings of the research include: Read more

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US Shoppers Prefer Tablets When Buying & Paying

Mobile devices (mainly tablets) will rule the e-commerce realm, starting now and in near future. According to a mobile shopping survey sponsored by AisleBuyer in 2012. 22% of US shoppers have been to a store where salesmen use mobile devices instead of cash registers. 57% of those shoppers think retailers who use tablets and other mobile devices in place of cash registers are more innovative than those who still use traditional cash registers.

Other key findings from the survey include:

  • 64% of shoppers feel store associates are most helpful when they are on the store floor where consumers are shopping, rather than behind a cash register
  • 41% said they would rather see retailers replace traditional cash registers with tablets to make room for additional merchandise
  • 43% are familiar with the term mobile wallet. Conversely, only 12% know what NFC (Near Field Communications) means

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Worst Tourists Ever? Americans, Brits, Germans, etc.

In February 2012, LivingSocial conducted an online survey among 4,000 Americans  and 1,600 additional respondents in Australia, Canada, Ireland, and the United Kingdom. The survey found that Americans, Canadians and Australians all gave U.S. tourists the title of the world’s worst tourists, while the Irish identified their British neighbors as the worst tourists, and the British called out the Germans for bad travel behavior.

The survey also found that 78% of Americans have visited at least one foreign country, 61% have visited multiple countries, and 36% have traveled to four or more foreign destinations. The average number of countries visited was more than four. Read more

[Survey] Confessions of a Secret Credit Card UK User

A recent research by MoneySupermarket has revealed that one in ten Brits (or 8%) with a partner have a secret credit card they conceal from them, and a further 11% of those with credit cards deliberately make sure their partner doesn’t see their credit card or bank statements.

When asked why people hide their credit card or statement, the top reason for being deceptive was because they feared their partner would be annoyed by the amount of money they spent (40%).
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Tips for Creating a Strong Password in 2010

A strong password is a title that keeps changing hands year after year, specially with the rapid advances in tech. In 2010, Check Point Software Technologies Ltd. announced the findings of a ZoneAlarm survey, revealing that 79% of consumers use risky password construction practices, such as including personal information and words.

26% of respondents confessed to reusing the same password for important accounts such as email, banking or shopping and social networking sites. In addition, as much as 8% admitted to copying an entire password found online in a listing of “good” passwords.
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