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Survey: What American Working Adults Think

University of Phoenix has released the results of their latest online survey (conducted by Harris Interactive ) of more than 1,600 U.S. employed adults, which showed that 51% of working American adults currently own or want to own their own business. Workers who don’t currently own a business, 55% of them who are in their 20s hope to do so in the future, followed by 48% of workers in their 30s and 36% in their 40s.
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Social Networking Key To Landing A Job, Still!

According to the ExecuNet report, which surveyed 3,785 executives and nearly 600 recruiters, 1-in-4 executives placed into companies by search firms in 2012 were originally identified or contacted through a social network. Additionally, 60% of all executives believe being visible online to the right people contributes to their professional success.
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Marketing Shifts From TV To Online Video

Any marketer’s dream would be to create a killer TV ad and run it nation-wide, and pray for an instant hike in sales figures. Marketers still prefer physical marketing to online marketing, but the tide is starting to turn, as per a recent survey that found media members starting to shift some of their marketing budgets to creating online videos and pushing them towards potential consumers and users.
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eMail List Building Is SMB’s Best e-Marketing Plan

According to a recent study by Constant Contact, building email marketing subscriber lists is still the most favorite e-marketing option for small business owners. Over 700 small businesses and nonprofit organizations were surveyed, and the results showed that 57% of respondents are actively trying to grow their email subscriber list “at all times.” The reasons for doing that varied, 44% of respondents cited bolstering repeat business or donations as the primary reason, 39% said customer relationship building, and 12% said engaging customers for referrals.
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