By: // On 26 July 2013 // in Biz

University of Phoenix has released the results of their latest online survey (conducted by Harris Interactive ) of more than 1,600 U.S. employed adults, which showed that 51% of working American adults currently own or want to own their own business. Workers who don’t currently own a business, 55% of them who are in their 20s hope to do so in the future, followed by 48% of workers in their 30s and 36% in their 40s.

By: // On 7 June 2013 // in Social Media, Tech

Marketing Shifts From TV To Online Video

Any marketer’s dream would be to create a killer TV ad and run it nation-wide, and pray for an instant hike in sales figures. Marketers still prefer physical marketing to online marketing, but the tide is starting to turn, as per a recent survey that found media members starting to shift some of their marketing budgets to creating online videos and pushing them towards potential consumers and users.

By: // On 2 June 2013 // in Biz, Social Media, Tech

According to a recent study by Constant Contact, building email marketing subscriber lists is still the most favorite e-marketing option for small business owners. Over 700 small businesses and nonprofit organizations were surveyed, and the results showed that 57% of respondents are actively trying to grow their email subscriber list “at all times.” The reasons for doing that varied, 44% of respondents cited bolstering repeat business or donations as the primary reason, 39% said customer relationship building, and 12% said engaging customers for referrals.

By: // On 23 May 2013 // in Biz, Tech

Chances are someone has already snapped up a small business owner’s first choice domain name. As a result, many small business owners have settled for less than perfect alternatives, leading to dissatisfaction, and in some cases, lost business. A new survey by Wakefield Research, found that nearly half of small business owners are not completely satisfied with their current domain name.

By: // On 16 May 2013 // in Biz, Social Media, Tech

Survey: Small Business Owners Common Traits

A new survey has found that small business (SMB) owners share several distinct attributes — a sort of unique “DNA” — that help them live their passions while adapting to the shifting economic landscape. Commissioned by Deluxe Corp., a leading provider of marketing services, the study surveyed more than 1,000 SMB owners around the U.S.

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