Posts

Marketing 4.0

In this masterpiece, Marketing 4.0: Moving from Traditional to Digital (Amazon link), author Philip Kotler points out that our world has changed and we must change with it to be able to connect, build, and grow organizations and sell products.

Marketing 4.0 takes a deep dive into how the world is changing, how people are interacting, and how messages can be heard and spread.

Over the coming lines, we’ll try to summarize the important aspects of Marketing 4.0.

Read more

My life was miserable until someone told me to start using the amazing Samsung SideSync application. Here’s my story:

As a marketing communications specialist, I’m tasked with writing content for social media accounts.

I’m also in charge of posting the right content to the right social media channel. (i.e. Facebook pages, Twitter accounts, Instagram, etc.).

Using my humble Samsung Android phone, I used to suffer with the inaccurate navigation of the touch screen, the lack of proper copy / paste functions, and most of all: the inability to use the glorious mouse! [Shoot me, I’m an avid point-and-click type of user]
Read more

Holiday shoppers are not shopping online as one would expect. During the 2013 holiday season, US online sales surged 9%, while shopping at physical stores was up by just 2 percent, when compared to 2012 figures.

According to research firm comScore, during the two-month season that ends on New Year’s Eve, shoppers spent $9 in physical stores, and only $1 online.

Why? Online stores still didn’t fully solve many of the problems that made shoppers avoid buying online completely. Below, I list the main reasons for not shopping online, according to surveys and researches.
Read more

Australians are an interesting breed of people, living on an island isolated from the world. This distance from the old world means that Australian Bloggers can also develop a different sense of the world, making for some interesting reading in the blogosphere.

Below is a list of Australian Bloggers who you should follow on Twitter. These bloggers will prove to you that deserve to have your attention over the other top bloggers.
Read more

Let’s be real–none of us want to be sold to 24/7. But “liking” our favorite companies on Facebook can sometimes be a great way to stay in the loop on exclusive promotions and daily specials. Maybe your neighborhood restaurant uses their Twitter feed to give shoutouts to customers, or that retailer you love (but is too pricey to shop all the time) posts sales there first. We”ve all done it, and usually it’s worth the trouble to hit “Follow” and “Like”.
Read more

eCommerce cart store business logo brand

According to the 2011 Social e-Commerce Study, a joint research project by Shop.org, comScore and Social Shopping Labs. 42% of online consumers have “followed” a retailer proactively through Facebook, Twitter or a retailer’s blog. The study also found that the average person follows about six retailers.

Majority of respondents (58%) said they follow companies to find deals. Nearly half (49%) say they want to keep up to date on products. More than one-third also follow retailers for information on contests and events (39%).

Read more

There will always be many Twitter accounts worthy of your following, but if you were considering visiting Dubai on a business trip, or if you were just interested about this Emirate / city that made the whole world come to know about it and its achievements, then this list below is worth your while. Yours truly has hand picked those accounts, based on my experience gained about this charming city.
Read more

Twitter logoDaniel Romero, a Ph.D graduate from Cornell University, measured the influence of all the news media accounts on Twitter, using what he calls the Influence-Passivity Algorithm and came up with a list of the Top 100 influential news media accounts on Twitter. His research data included all tweets containing a URL from June 15th through July 22nd of 2009.

Romero found out that “having a large number of followers does not imply having influence in news social media. Furthermore, not having a large number of followers does not mean lack of influence.” … “to be influential on Twitter news media networks have to keep their audience engaged through valuable tweets and not simply convince people to “follow them on Twitter.”

The list comes after the jump!
Read more