Combining financial data from Bloomberg and Kantar Worldpanel, with over 35,000 Chinese consumers’ opinion, the 2012 BrandZ China Top 50 is the most robust ranking of Chinese brands available.
It simply tries to find an answer to an important question: what are china’s top 50 most valuable brands?
Commissioned by WPP and measured against the MSCI China Index over 14 months, the BrandZ China Top 50 Most Valuable Brands Portfolio has grown by 20%.
Here I post the Top 10 brands followed with their 2011 Brand Value (U$ millions), which we should keep our eyes on:
1 – China Mobile $53,607
2 – Industrial and Commercial Bank of China (ICBC) $43,910
3 – Construction Bank of China $21,981
4 – Bank of China $18,643
5 – Agricultural Bank of China $17,329
6 – Baidu $16,256
7 – China Life $15,253
8 – Sinopec (China Petroleum & Chemical Corporation) $13,791
9 – PetroChina $13,755
10 – Tencent Holdings $12,624
Top 10 Chinese Brands List Explained:
China Mobile, the world’s largest telecommunications provider with 600 million customers using its services in 2011, retains the number one spot with a brand value of US $53,607 million.
With an estimated 485 million people online and a highly dispersed population, the internet is especially important in China and this is evident in this year’s ranking.
Due to the rapid growth in social media over the last year, China has now become the biggest social media market in the world. This has presented challenges for advertisers, the government and society.
The web portal Sina has over 220 million subscribers sending 86 million messages per day and is the top riser this year. Sina has increased by a remarkable 244 percent and climbs 15 places in the ranking.
Baidu, the country’s biggest search engine, also made it into the Top Risers with 67% growth in brand value. Baidu’s efforts to build strong relationships with its customers has helped it to become the top brand by Brand Contribution, which measures the proportion of financial value that is driven purely by brand equity.
FMCG brands have dominated in numbers and driven the growth of the Top 50 in 2011 that 7 out of the 10 top risers are FMCG brands.
This growth demonstrated the enormous influence that Chinese brands exert and their potential impact on markets worldwide.
Rising incomes have seen Chinese consumers becoming more informed and discerning about brands.
Chinese consumers are willing to pay more for a brand that they trust.