Copywriting books are aplenty, but the good ones are hard to find. This year, many promising copywriting books were published. To dig out the real good ones, I asked my copywriting sensei to choose his best copywriting books in 2016. And thus, the following list came to exist. For reasons beyond me, my sensei prefers to remain in the shadows, with his real identity held as a secret.
Copywriting is a skill you need to master. Even if you hire the best of marketing copywriters, you need to have a vision, strategy, and action plan. Those books below will help you to achieve this. Read on.
Don’t Sell Me, Tell Me: How to Use Storytelling to Connect with the Hearts and Wallets of a Hungry Audience
By: Greg Koorhan. Pages: 80. Buy link.
A short book to read in one sitting, but you will keep going back to it. Straight to the point approach, high practicality and clear, easy to put to use instructions. Best suited for busy marketing and copywriting people. If you give him an evening, he will probably change your paradigm on marketing.
The author helps the reader to understand that there’s a strategy to everything. Your strategy should not be to churn out content. Rather it is to create a quality presence that portrays you as a person and your company as people-based.
The Big Idea in Don’t Sell Me, Tell Me is a return to the power of stories when it comes to sales. To master the art of storytelling without trying to deceive, lie, or manipulate others. Rather, to deliver your message that captures people’s emotions that they can easily remember afterwards. The secret is to shift the focus from cheating a potential customer with fast doublespeak and get back to the fine art of telling the truth and creating relationships.
“If you want to rebuild trust and connect with your audience in a meaningful, lasting way, you need to stop saying the same things everyone else is saying. Stop sounding like everyone else and tell your own, unique story.” -Greg Koorhan, Don’t Sell Me, Tell Me.
Greg Koorhan is a filmmaker, founder of a digital marketing firm, author, speaker, and coach. He has 30+ years of experience in storytelling, marketing, and brand-building.
Read also: Use Power Stories, Not Plain About Us Pages
How to Write Copy That Sells: The Step-By-Step System for More Sales, to More Customers, More Often
By: Ray Edwards. Pages: 186. Buy link.
The full book explains the main blocks of a successful sales letter, and then goes in details explaining each block. If you want to write a sales letter professionally in 2016, this is the primer you need to buy.
Amazon scores run 4.9 / 5 stars, with most reviewers loving the sterling writing and easy-to-follow, step-by-step approach to punch up your copywriting until it sells. The book provides proven formulas and strategies to identify, inform, inspire, and ultimately induce a positive commitment from the end user.
The reason to have picked this book is simple. Every marketing copywriter suffers from writer-block. Chapter 11 explains how to watch movies and trailers looking for ideas for a blockbuster copy. Is it enough to buy / read a full book for one chapter? You be the judge.
Ray Edwards is a published author, copywriter, and communications strategist. He claims to have written and/or directed marketing campaigns which generated an estimated $100 million in sales for his clients. He was the copywriter to go to by many big companies, i.e. Tony Robins, to write sales letters that do as per their name suggest, sell.
Website Copywriting: The 7 Essential Pages for Online Business Success (Business Reimagined Series) (Volume 1)
By: Danny Iny and Jim Hopkinson. Pages: 148. Buy link.
New and veteran Internet entrepreneurs alike battle the age-old question. What the heck do I need to include on my website? Running at 4.6 / 5 stars on Amazon, the positive consensus is that this book is a fast, actionable read. You’ll probably get a list of tweaks and/or wholesale website do-overs at first read. This book is a must read for the owners of those miserable, empty online stores.
The book provides an exhaustive list of things that should or could go on any website. Basically, a good reference to make sure you don’t miss anything when you are building a website for your business. The book lists examples of successful business websites to illustrate each of the points it represents.
The title is a bit inaccurate, as it includes a lot of copywriting instructions and advice. It lists lots of actual samples that one can adapt easily. Each of the required 7 pages has a clear, well-written description while explaining the real need for each and what information should go there.
This book saves the precious time of any copywriter writing for a new website.
The Halbert Copywriting Method Part III: The Simple Fast & Easy Editing Formula That Forces Buyers To Read Every Word Of Your Ads!
By: Bond Halbert. Pages: 128. Buy link.
Written by the son of one of the greatest copywriters who ever lived (the late Gary Halbert). This tome is not intended to be an exhaustive instructional manual on copywriting, choosing instead to focus on the fine art of copy editing. As you work your way Halbert’s 32-point checklist, you will realize that this isn’t your grammarian high school English teacher’s admonishments.
Rather than obsess about what might make a perfect five paragraph essay, with introduction and conclusion, this book teaches you how to “punch” up your copywriting readability and (more importantly) salability.
Bond’s editing tips are simple to understand and can be applied Immediately. He helps copywriters achieve their ultimate goal: to keep prospects reading their copy. He goes on to reveal how to persuade and seduce them to buy from you.
If you are a master of copywriting, it is time to learn the magic of copyediting. By far, this is the best book detailing the intricate aspects of editing in copywriting. Professional copywriters will learn some new tricks nobody has ever heard before.
PS: This book has a hideous cover. Don’t let it stop you for buying it.
Authority Content: The Simple System for Building Your Brand, Sales, and Credibility
By: David Jenyns. Pages: 166. Buy link.
Rated 4.9 / 5 stars on Amazon after 71 reviews. This content-focused approach by Jenyns seems to be one of the good copywriting books for 2016. While detractors found fault with a perceived aggressive pushing of the author’s own services, most readers loved the exploration of what comes after SEO (search engine optimization) and SEM (search engine marketing).
According to Jenyns, content marketing – especially built around video, is the next wave of online marketing specifically and copywriting in general. His ability to make the complex understandable is commendable. Still, this book is not for beginners. The book clearly articulates how to become a respected authority in your niche with field-tested tips.
The author claims his techniques of creating online content will survive future Google updates. This is the main reason for this book to enter our copywriting books list.
Feature image @pixabay.com
Now, do you recommend any other Copywriting Books?