This is Marketing is the latest book to carry the name of Seth Godin (blog link) as its author. Seth Godin strikes again with another marketing classic; his latest book This is Marketing. (Amazon book link) Throughout the book, Seth doesn’t tell us something that we could use in our daily job as marketers. Instead, […]
AI for marketing will rule the world of marketing. Make no mistake about it.
The transition to using machines to decide best marketing practices is happening very fast. More than you may notice or know!
Artificial Intelligence (A.I.) Marketing is a new concept that leverages customer data and AI concepts to create content tailored for each customer. It is gaining momentum and more marketing books and website will talk more about it.
AI Marketing simply improves the customer experience and increases conversions and sales.
One of the many books that introduces AI for marketing is:
AI for Marketing and Product Innovation: Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales (Amazon link)
(AI is the computer science that emphasizes the creation of intelligent machines that work and react like humans. ML is the data analysis that automates analytical model building) Read more
In this masterpiece, Marketing 4.0: Moving from Traditional to Digital (Amazon link), author Philip Kotler points out that our world has changed and we must change with it to be able to connect, build, and grow organizations and sell products.
Marketing 4.0 takes a deep dive into how the world is changing, how people are interacting, and how messages can be heard and spread.
Over the coming lines, we’ll try to summarize the important aspects of Marketing 4.0.
The book, Factfulness: Ten Reasons We’re Wrong About The World and Why Things Are Better Than You Think, (Buy it on Amazon) is an astounding book written by late Hans Rosling and son; Ola Rosling.
The book has received praise from powerful and influential people such as Bill Gates, who commented on the book and stated, “one of the most important books I’ve ever read – an indispensable guide to thinking clearly about the world.” He even offered US college graduates a free download of the e-book version on his blog.
So what can the reader expect to learn from the book?
Simply stated, how to look at the world from a factful and data-oriented manner.
As Rosling progressed through his career, he was fascinated by the systematic ignorance that he found in the world.
Thus, he went on a quest to understand the problem of why people thought the way they did and sought to solve the problem in a comprehensive manner.
If you make content for the internet, you’re likely familiar with SEO techniques and practices.
SEO Techniques to make your page more appealing to search engines, and appear higher in results, so that your website becomes more visible to potential visitors.
One detail often seems overlooked, though.
SEO means targeting your site to bots, automated software that crawls through HTML code looking for predetermined, objective markers and returning a score based on how many they find.
The results are then ranked by those software generated scorecards.
The problem is that quality is a subjective measurement, not an objective one.
He’s probably known to some of you as “That loud guy who says I should hustle more.”
The guy who took over his family wine business and increased its value twenty fold, before starting his own digital marketing company.
The CEO of a hundred million dollar business, who still takes a moment to shake hands with fans on the street and offer some free advice whenever he can, and vlogs about it on Youtube.
That guy. He wrote a book.
In March 2004, Howard Wein, a Food & Beverage expert, helped launch a new luxury boutique steakhouse called Barclay Prime in Philadelphia, US, by using a smart marketing stunt.
Wein knew that good food and great atmosphere are not enough, because:
- 25% of new restaurants fail in their first year, and
- 60% go out of business in their first three years.
(According to the US Bureau of Labor Statistics)
Newly launched restaurants struggle to get the word out that they opened their doors.
Wein needed to generate buzz in a market crowded with steakhouses.
He needed to make Barclay Prime stand out in the crowd.
Wein decided to get people talking about his new restaurant… by using a smart marketing stunt!
Website Auditing is very crucial! BIG and small websites do it all the time.
You’ve worked so hard on your designing your website / blog / online store / corporate site, etc…
… followed all those tips on the perfect design, branding, SEO, keywords, titles, etc…
… and you think everything is awesome… till it’s not.
See, you are your worst enemy when it comes to testing if everything works as planned or not!
And here’s why…
Most probably you are reading this post because you are searching for Integrated Marketing Communications (IMC)…
Or maybe you want to start using IMC as normal marketing is not working for your company.
Read on, as I’ll show you how IMC started, and how the big brands are relying on it to make more profits…
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