Cryptocurrencies passed the stage of being ok to ignore, to being vital to master and enter.

One best way to learn more about crypto currencies – as I see it – is watching YouYube channels that cover that topic. Here I will list the best channels / YouTubers by far.

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Amazon SES

Amazon Simple Email Service (or Amazon SES) is touted as the best email marketing solution.

They are by far the cheapest ($1 / 1000 emails). They are the most reliable as well.

You can send thousands of emails in few minutes.

But, and that’s the part no one will tell you. They don’t accept anyone to use their service. This is what I have learned the hard way.

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Lori Turk

Lori Turk used to suffer from having cut her fingers/knuckles/nails while grating cheese or potatoes and had to rush off for a band-aid to stop the bleeding.

To put an end to that suffering, Lori invented the SAFEGRATE kitchen tool that protects your fingers when grating food so that food preparation is SAFE for the whole family.

Lori wanted the world to know about her new invention, and as fate would want it, she stumbled upon my online guide to Writing Quick Press Releases and set out to write her own Press Release.

Lori Turk is a Mompreneur based out of North Vancouver, BC. She was kind enough to share it with me as well, and I’m sharing it with my readers here.
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PCBoard taught me online marketing

From 1995-98, I would spend long nights working on an abandoned PC with a noisy modem hooked to a single phone line, running a pirated copy of the famous PCBoard BBS (Bulletin Board System) software and open for users dialing in over the night.

I used to upload shareware games and latest anti-virus software updates to a small number of BBS users in my home city, Alexandria, Egypt. During those days, internet connection was bloody expensive, enjoyed by the rich, and well-established businesses.

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Denied, negative, rejection

Ever wondered how to write a job rejection letter that is nice, decent and positive in some way?

No better way to learn than check on how the big Fortune 500 companies do it.

In the example(s) below, I share some of the best job rejection letters before / after interview the industry has to throw at us.

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this is marketing book cover
AI for Marketing and Product Innovation book

AI for marketing will rule the world of marketing. It is happening as you read those lines. Ask Google Ads & Facebook Ads.

The transition to using machines to decide best marketing practices is happening very fast. More than you may notice or know!

Artificial Intelligence (A.I.) Marketing is a new concept that leverages customer data and AI concepts to create content tailored for each customer. It is gaining momentum and more marketing experts will talk more about it.

AI Marketing simply improves the customer experience and increases conversions and sales. (Usually without human intervention!)

One of the many books that introduces AI for marketing is:

AI for Marketing and Product Innovation: Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales (Amazon link)

(AI is the computer science that emphasizes the creation of intelligent machines that work and react like humans. ML is the data analysis that automates analytical model building) Read more

Marketing 4.0

In this masterpiece, Marketing 4.0: Moving from Traditional to Digital (Amazon link), author Philip Kotler points out that our world has changed and we must change with it to be able to connect, build, and grow organizations and sell products.

Marketing 4.0 takes a deep dive into how the world is changing, how people are interacting, and how messages can be heard and spread.

Over the coming lines, we’ll try to summarize the important aspects of Marketing 4.0.

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Factfulness book cover

The book, Factfulness: Ten Reasons We’re Wrong About The World and Why Things Are Better Than You Think, (Buy it on Amazon) is an astounding book written by late Hans Rosling and son; Ola Rosling.

The book has received praise from powerful and influential people such as Bill Gates, who commented on the book and stated, “one of the most important books I’ve ever read – an indispensable guide to thinking clearly about the world.” He even offered US college graduates a free download of the e-book version on his blog.

So what can the reader expect to learn from the book?

Simply stated, how to look at the world from a factful and data-oriented manner.

As Rosling progressed through his career, he was fascinated by the systematic ignorance that he found in the world.

Thus, he went on a quest to understand the problem of why people thought the way they did and sought to solve the problem in a comprehensive manner.
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