Search engine optimization (SEO) continues to grow in importance. New websites and business owners realize the importance of making their websites easy to find in top search engines, such as: Google, Bing, and Yahoo. Bizcloud Network compiled a simple list of 7 SEO tips for new websites to abide by, if they wanted to be found by online searchers:
1. New Websites Start With a Good Domain Name Choice:
Choose a domain name that’s relevant to or even contains the search engine keywords that your site is targeting. For example, a Chicago company hoping to capture a share of the lawn care market could register the domain chicagolawncare.com, or should at least consider finding a way to include “lawncare” in the domain name.
2. Keyword Research:
The Google AdWords Keyword Tool helps website administrators in researching and choosing which keywords to target. It allows users to find out how frequently a set of keywords (and a number of other related phrases) are typed into Google and how much competition there is for each keyword or phrase. Ideally, site administrators should look for phrases with high search volume and low competition.
3. URL Optimization:
Each webpage has a URL (or address), and search engine’s crawlers take note of them. Rather than having randomly generated page URLs or numbered URLs, site administrators should include targeted keywords in each page’s URL, which will eventually help their pages to show up earlier in search engines results.
4. Social Media Promotion:
Search engines are growing smarter about social media and including social media related metrics in their site ranking algorithms.
You should show your Facebook, LinkedIn, Google+, and Twitter accounts handles and …
Make it easy to share your webpage on social media channels, and…
… give a reason for social sharing, like this example below:
5. Publication Timeline:
Many new website owners publish their new websites too soon. New websites should not go live until there is enough content on them to create the a professional and finished appearance. A mostly empty website will have a negative effect on both search engine crawlers’ and visitors’ perceptions.
6. Link Building:
The more links a website has pointed at it (aka backlinks), the more popular it will become–among both users and search engines. New website owners can build links by finding partner sites with which they can collaborate. They also should be participating in online forums and social media sites, submitting online press releases, submitting articles to online article repositories, creating YouTube videos, and submitting comments to news and editorial sites.
7. Natural Language:
In the past, that spamming keywords in a website used to improve a site’s ranking, that’s no longer the case.
Content writers should include targeted keywords where appropriate but should not try to artificially inflate the frequency of target keywords.
If a page’s keyword density is such that it’s likely to make a typical reader cringe, then it’s probably too high for search engine crawlers as well.
Many small business owners have settled for less than perfect alternatives, leading to dissatisfaction, and in some cases, lost business. A new survey by Wakefield Research, found that nearly half of small business owners are not completely satisfied with their current domain name.
Survey Finds SMBs Not Happy With Their Domain Name
That’s as per a survey of 500 small business owners at companies with 100 employees or less, between April 19-29, 2013. It used an email invitation and an online survey, and found the following results:
- 49% of small business owners tried more than one domain name before settling on their current one
- 55% believe they have lost business by not having their first choice domain name
- 52% would change their current domain name given the opportunity
The survey shows that the vast majority of small business owners lack the knowledge necessary to make informed domain name buying decisions. For instance, when choosing a domain name, 63% of small business owners fail to even consider the domain name’s “extension” (that is, the letters that come to the right of the dot, like .org, .com, .co, etc.); and upward of 80% do not consider the name’s potential impact on critical business drivers, like social and mobile media.
Read also: 10 Tips For a High Converting Landing Page