By its origin, a news release, press release, media release, or press statement is a written communication aimed at members of the news media for announcing something newsworthy.
A news release is basically a document that announces your story, contains all the information needed to sell it, and ends with your contact details.
The news release will also contain a quote or two, important statistics, and good photos of you, your product, and your news.
Writing that perfect release that gets published is possible, should you stick to few rules and recommendations.
Appearing in the news ‘nearly costs nothing’, and has more appeal than ads.
Here, I’ve gathered easy quick tips that will help you to write a great release.
1. The news release should open with a lead paragraph that is newsworthy.
The lead paragraph should have a hook that clearly states the purpose of the news release.
If the release is about a product, the opening statement should clearly state the name, type, and purpose of the product.