Holiday shoppers are not shopping online as one would expect. During the 2013 holiday season, US online sales surged 9%, while shopping at physical stores was up by just 2 percent, when compared to 2012 figures.
According to research firm comScore, during the two-month season that ends on New Year’s Eve, shoppers spent $9 in physical stores, and only $1 online.
Why? Online stores still didn’t fully solve many of the problems that made shoppers avoid buying online completely. Below, I list the main reasons for not shopping online, according to surveys and researches.
1 – Online Stores Can’t Handle Sudden Surge in Traffic
Some major online stores falter under pressure, with their websites slowing down, freezing, or crashing when hordes of buyers rush to grab a deal before it’s too late.https://www.wajeez.com/wp-content/uploads/2014/11/cancelled-shopping-cart.jpg 225 225 Raouf https://www.wajeez.com/wp-content/uploads/2016/06/wajeez-logo-png8-340-web.png Raouf2014-11-16 20:36:372014-11-16 20:36:37Main Reasons For Not Shopping Online