Marketers’ current secret weapon is the opinion leaders, a.k.a. influencers.
An opinion leader is a very famous individual or organization.
He (or She) can influence the public opinion on the subject matter for which he (or she) is known.
Opinion leaders examples vary from social media influencers, celebrities, vbloggers, politicians, journalists, sports stars, etc.
For top brands to become popular without direct advertisement, they rely on opinion leaders to:
…break their news,
…build / enhance their brand recognition,
…recommend their products,
…and drive more sales.