Mobile devices (mainly tablets) will rule the e-commerce realm, starting now and in near future. According to a mobile shopping survey sponsored by AisleBuyer in 2012. 22% of US shoppers have been to a store where salesmen use mobile devices instead of cash registers. 57% of those shoppers think retailers who use tablets and other mobile devices in place of cash registers are more innovative than those who still use traditional cash registers.
Other key findings from the survey include:
- 64% of shoppers feel store associates are most helpful when they are on the store floor where consumers are shopping, rather than behind a cash register
- 41% said they would rather see retailers replace traditional cash registers with tablets to make room for additional merchandise
- 43% are familiar with the term mobile wallet. Conversely, only 12% know what NFC (Near Field Communications) means
Adobe: US Tablet Users Were Biggest Online Spenders in 2011
According to Adobe Digital Marketing Insights report, which evaluated how purchasing behavior is impacted by the device consumers used to visit retail websites. In the study, Adobe analyzed 16.2 billion anonymous visits to the websites of more than 150 top U.S. retailers.
Users spent more per purchase using their tablets
Results showed that, during the 2011 holiday season and throughout 2011, tablet visitors spent more per purchase than visitors using other platforms. It indicates that tablet visitors were the most valuable online customers in 2011.
- Visitors using their tablets spent 54% more than smartphone visitors and 21 percent more per purchase than desktop/laptop visitors.
- Tablet visitors were nearly three times more likely to buy products and services online than smartphone visitors. They were nearly as likely to purchase as desktop/laptop visitors.
Optimizing websites for mobile devices, such as smartphones, is now becoming common practice. With the emergence of the iPad and Android tablets, companies face additional mobile optimization requirements to provide enticing online shopping experiences.
If retailers treat mobile and tablet optimization strategies alike, they may fail to leverage the power of tablet visitors. As the study suggests, tablet visitors convert nearly three times more frequently than smartphone visitors.
The Adobe study suggests that demographics of tablet visitors, as well as the flexibility of the overall tablet user experience, contribute to higher tablet visitor profitability. Tablet visitors are typically males between the ages of 18-34 years old.
They tend to be more affluent than other online shoppers. Higher income levels among tablet owners is just one part of the story. Tablet users also have higher usage rates over the weekend, when there is more time to shop online.