Social friendly online stores are the new trend in eCommerce realm, and you should join them ASAP.
After Web 2.0, it’s now the time of the social media. Your online store must be Social friendly for many reasons.
For any online store looking to boost online sales and increase its brand-recognition, its website must carry certain social media features to make the most of it.
Those social features aim to increase visibility and brand presence in the minds of current and potential customers.
Social friendly online stores are those which offer at least the following 7 social features. It’s neither costly nor difficult to add them to any website, with plenty of free to cheap options available online.
1- Live Chat, your first step to be social friendly
You can create a free account on Skype and publish your username / phone number on your online store’s website. Or you can install one of those Live Chat / Live Support software.
Nothing beats the personal touch when dealing with other people. When customers hear a human voice, they tend to listen more.
Live voice chat helps in bridging the gap and building trust with your clients. Eventually, it results in more sales and returning shoppers.
“The human voice is the organ of the soul.”
-Henry Wadsworth Longfellow
2 – Regular Podcasts
A podcast is simply any type of digital media, like a video or audio file that visitors of your online store’s website can download / view / listen to.
A podcast comes out on regular intervals (weekly / monthly / quarterly), and usually contains content that’s interesting to potential clients and new visitors alike.
The aim of any podcast is to lure visitors to know more about you, your services / products, and how such services / products will add value to their lives and solve their problems.
3 — Social Login support
Asking your online store’s visitors to register their accounts is of utmost importance…
…but it also includes extra steps for humans who are notoriously known for being so lazy.
This extra exercise can send away visitors and possible clients.
Social networks come to the rescue, with what’s called Social Login.
Your first-time visitors can login to your online store using their accounts on famous social media networks like Facebook / Twitter / Linkedin / Adobe / etc.
In allowing such feature, bounce rates and shopping-carts abandonment drop significantly, which results in higher engagement with products and the brand.
Studies show that consumers spend 3 times longer on websites offering the social login feature, compared to others which don’t.
Users signing in with social login view 11 pages on average, while others view only 4 pages.
4 — Sharing friendly
If shoppers / visitors like what they see, then they’ll want to share it with their friends and family.
Smart Social friendly online stores would make it very easy for them to achieve that goal.
Make your content very easy to share on any social network.
Show the common sharing buttons near each product’s title and at the top of the page.
Remember that Facebook Like and Share are two different concepts. Liking is good but sharing is better.
Search engines prefer to show in their results content that’s being shared, liked, tweeted, etc.
5 — Gamification
Videogames lure players with rewards to keep them playing more, and so can online stores with their visitors.
By offering perks, discounts, online badges and coupons, in return for certain social activities, online stores reward their clients and get them coming back for more.
Social activities include (but not limited to) liking / sharing, re-tweeting, registering, filling profiles, commenting, answering polls and eventually entering their personal info.
6 — Permission to eMail
People are notorious for forgetting, but you can get their permission to remind them when you have a new interesting product or a special offer.
On your online store homepage, place a mailing list subscription form, and encourage visitors to subscribe.
Needless to say that if you spam, your emails won’t be read, and you will lose an important channel of communications with your clients.
“Life without absorbing occupation is hell – joy consists in forgetting life.”
7 — Testimonials / user reviews
People are motivated to follow other people’s behavior, as physiological studies have shown.
Ask your happy customers and users for testimonials, then share it with the world on your homepage.
Bestsellers, most liked, most shared, etc.
those categories are the most sought after by visitors, as they want to cut to the chase and get the real deal.
If others are buying a certain product, then there must be a good reason for that.
Wisdom of the herd (or collective / group wisdom) is not a force to be taken lightly.
Used wisely, it can increase your engagement rates, and hopefully, your sales.
“Don’t be discouraged by the size of your network. Inspire one person and you are doing good.”
Kudobuzz.com is offering a service to collect reviews from buyers and a gadget to rotate those reviews on your online store. Try their free plan and decide afterwards.
[Image credit: Flickr / kdonovangaddy]