Just 10 days of holiday shopping in the whole year will make it or break it for US retailers, according to ShopperTrak – one of the largest provider of retail foot traffic counting, managed services and business analytics. The week before Christmas will be especially important this year, as five of the top sales and foot traffic days will occur between Dec. 18 and Dec. 24.
While Black Friday is typically the strongest shopping day of the season, one third of all holiday sales are historically made in the week prior to Christmas. Retailers can expect consumers walking into their stores that week have conducted plenty of online research and are ready to buy. Read more