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According to the 2011 Social e-Commerce Study, a joint research project by Shop.org, comScore and Social Shopping Labs. 42% of online consumers have “followed” a retailer proactively through Facebook, Twitter or a retailer’s blog. The study also found that the average person follows about six retailers.

Majority of respondents (58%) said they follow companies to find deals. Nearly half (49%) say they want to keep up to date on products. More than one-third also follow retailers for information on contests and events (39%).

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