This is Marketing is the latest book to carry the name of Seth Godin (blog link) as its author. Seth Godin strikes again with another marketing classic; his latest book This is Marketing. (Amazon book link) Throughout the book, Seth doesn’t tell us something that we could use in our daily job as marketers. Instead, […]
AI for marketing will rule the world of marketing. It is happening as you read those lines. Ask Google Ads & Facebook Ads.
The transition to using machines to decide best marketing practices is happening very fast. More than you may notice or know!
Artificial Intelligence (A.I.) Marketing is a new concept that leverages customer data and AI concepts to create content tailored for each customer. It is gaining momentum and more marketing experts will talk more about it.
AI Marketing simply improves the customer experience and increases conversions and sales. (Usually without human intervention!)
One of the many books that introduces AI for marketing is:
AI for Marketing and Product Innovation: Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales (Amazon link)
(AI is the computer science that emphasizes the creation of intelligent machines that work and react like humans. ML is the data analysis that automates analytical model building) Read more
In this masterpiece, Marketing 4.0: Moving from Traditional to Digital (Amazon link), author Philip Kotler points out that our world has changed and we must change with it to be able to connect, build, and grow organizations and sell products.
Marketing 4.0 takes a deep dive into how the world is changing, how people are interacting, and how messages can be heard and spread.
Over the coming lines, we’ll try to summarize the important aspects of Marketing 4.0.
The book, Factfulness: Ten Reasons We’re Wrong About The World and Why Things Are Better Than You Think, (Buy it on Amazon) is an astounding book written by late Hans Rosling and son; Ola Rosling.
The book has received praise from powerful and influential people such as Bill Gates, who commented on the book and stated, “one of the most important books I’ve ever read – an indispensable guide to thinking clearly about the world.” He even offered US college graduates a free download of the e-book version on his blog.
So what can the reader expect to learn from the book?
Simply stated, how to look at the world from a factful and data-oriented manner.
As Rosling progressed through his career, he was fascinated by the systematic ignorance that he found in the world.
Thus, he went on a quest to understand the problem of why people thought the way they did and sought to solve the problem in a comprehensive manner.
He’s probably known to some of you as “That loud guy who says I should hustle more.”
The guy who took over his family wine business and increased its value twenty fold, before starting his own digital marketing company.
The CEO of a hundred million dollar business, who still takes a moment to shake hands with fans on the street and offer some free advice whenever he can, and vlogs about it on Youtube.
That guy. He wrote a book.
The The Subtle Art of Not Giving a F*ck book starts with an anecdote about Charles Bukowski, the controvert novelist, picturing him as “an alcoholic, womanizer, a chronic gambler, a lout, a cheapskate, a deadbeat, and on his worst days, a poet”.
The author, Mark Manson, continues to tell how Bukowski wished to be a writer but was rejected several times by “almost every magazine, newspaper, journal agent, and publisher he submitted to”
Manson later described how Bukowski drowned his madness and the weight of his failures deep into alcohol-fueled depression.
Not really the right way to start a motivational book, eh?
The 1-Page Marketing Plan book, written by marketer Allan Dib, shows you how easy it is to write your marketing plan.
It simplifies the marketing plan into a single page, divided into nine squares.
Each square is given a full chapter to explain what should go in that square.
No decent marketing plan would fit on one page, no doubt there. But in your mind it can and should.
When I’m asked to review websites and online stores, I usually start by checking the About Us page. Many times I’ve found it to be full of dull boring text, if not totally empty. This is a wrong start to online marketing. Your About Us page should tell a powerful story, a story that will get the reader hooked, your brand remembered, and your values admired.
Put simply, Power Stories are those that will turn prospects into customers, and customers into raving fans. Many business owners make the same mistake, they get caught up telling the world about their services and qualifications, when they should focus on the benefits a customer will get as a result of using their product or service.
To add new value is the only way for companies to stay in business. With cutting-neck competition, if a company does not add new value to its customers, it will perish.
Lenox China Company is an American company, founded in 1889, and specializes in selling ceramic articles, dinning plates and complete sets of dinnerware.
Lenox china sets became so popular in the early 20th century.
When faced by the European competition, Lenox resorted to American designers and artists to come up with exclusive custom china plates for Lenox.
That worked, but it was not enough.
The fact in the market was that every American bride dreamed about getting one set of good china.
Start by understanding the problem
The problem? The price was far too expensive.
Guests giving wedding presents could not afford a full set.
And even then, they did not know which set the bride prefers, or which pieces she does not have.
The demand was there, but the right service was not. Read more