According to the findings of a study in 2012 by global interactive marketing provider ExactTarget, two thirds of online Americans have made a purchase as a result of email.
This nearly twice the percentage of those who have purchased after receiving marketing messages delivered via both Facebook and text messaging combined.
Based on a survey of 1,481 online consumers in the US, who were asked how Americans communicate online with brands and with friends. 77% preferred to receive marketing messages via email.
45% prefer email for personal communications.
Five percent said they prefer to receive marketing messages via social media (Facebook, Twitter, LinkedIn).
13% preferred social media for personal communications. Key findings of the research include: Read more