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Amazon SES

Amazon Simple Email Service (or Amazon SES) is touted as the best email marketing solution.

They are by far the cheapest ($1 / 1000 emails). They are the most reliable as well.

You can send thousands of emails in few minutes.

But, and that’s the part no one will tell you. They don’t accept anyone to use their service. This is what I have learned the hard way.

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Lots of good email marketing tips are all over the internet… but here I shall share the best tips that I’ve learned during my work as a marketing copywriter.

eMail marketing is still relevant in today’s online marketing activities. (And poised to stay there for some long time)

Lots of businesses rely mainly (and in some cases only) on sending out marketing emails to generate sales.

Companies sending several million emails each month is quite the norm.

More  than 205 billion emails were sent out every day in 2015. (Source: Email Statistics Report, 2015-2019, RADICATI.)
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According to the findings of a study in 2012 by global interactive marketing provider ExactTarget, two thirds of online Americans have made a purchase as a result of email.

This nearly twice the percentage of those who have purchased after receiving marketing messages delivered via both Facebook and text messaging combined.

Based on a survey of 1,481 online consumers in the US, who were asked how Americans communicate online with brands and with friends. 77% preferred to receive marketing messages via email.

45% prefer email for personal communications.

Five percent said they prefer to receive marketing messages via social media (Facebook, Twitter, LinkedIn).

13%  preferred social media for personal communications. Key findings of the research include: Read more

hack-hacker-hacking-security

Phone hacking is evil yet we need to live with it.

According to an article by Mashable, “It’s still fairly easy to hack into your phone. But, unless you’re a celebrity, you’re unlikely to be a target.”

The reality is that smartphones are progressively taking on the roles of computers and wallets.

Credit card companies like American Express, Discover, MasterCard and VISA allow their customers to upload their credit cards details to their smartphones. to use their mobile phones as credit cards.

Consumers then can purchase items by waving their phones over scanners. Read more