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this is marketing book cover

This is Marketing is the latest book to carry the name of Seth Godin (blog link) as its author. Seth Godin strikes again with another marketing classic; his latest book This is Marketing. (Amazon book link) Throughout the book, Seth doesn’t tell us something that we could use in our daily job as marketers. Instead, […]

AI for Marketing and Product Innovation book

AI for marketing will rule the world of marketing. Make no mistake about it.

The transition to using machines to decide best marketing practices is happening very fast. More than you may notice or know!

Artificial Intelligence (A.I.) Marketing is a new concept that leverages customer data and AI concepts to create content tailored for each customer. It is gaining momentum and more marketing books and website will talk more about it.

AI Marketing simply improves the customer experience and increases conversions and sales.

One of the many books that introduces AI for marketing is:

AI for Marketing and Product Innovation: Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales (Amazon link)

(AI is the computer science that emphasizes the creation of intelligent machines that work and react like humans. ML is the data analysis that automates analytical model building) Read more

Marketing 4.0

In this masterpiece, Marketing 4.0: Moving from Traditional to Digital (Amazon link), author Philip Kotler points out that our world has changed and we must change with it to be able to connect, build, and grow organizations and sell products.

Marketing 4.0 takes a deep dive into how the world is changing, how people are interacting, and how messages can be heard and spread.

Over the coming lines, we’ll try to summarize the important aspects of Marketing 4.0.

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howard-wein

In March 2004, Howard Wein, a Food & Beverage expert, helped launch a new luxury boutique steakhouse called Barclay Prime in Philadelphia, US, by using a smart marketing stunt.

Wein knew that good food and great atmosphere are not enough, because:

  • 25% of new restaurants fail in their first year, and
  • 60% go out of business in their first three years.

(According to the US Bureau of Labor Statistics)

Newly launched restaurants struggle to get the word out that they opened their doors.

Wein needed to generate buzz in a market crowded with steakhouses.

He needed to make Barclay Prime stand out in the crowd.

Wein decided to get people talking about his new restaurant… by using a smart marketing stunt!

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COCA COLA's TASTE THE FEELING example of integrated marketing strategy.

Most probably you are reading this post because you are searching for Integrated Marketing Communications (IMC)…

Or maybe you want to start using IMC as normal marketing is not working for your company.

Read on, as I’ll show you how IMC started, and how the big brands are relying on it to make more profits…

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The 1-Page Marketing Plan book cover by Allan Dib

The 1-Page Marketing Plan book, written by marketer Allan Dib, makes writing a marketing plan so easy and simple.

The book simplifies the marketing plan into a single page, divided up into nine squares.

Each square is given a full chapter to explain what should go in that square.

No decent marketing plan would fit on one page, no doubt there. But in your mind it can and should.

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writing copywriting digital marketing

Copywriting books are aplenty, but the good ones are hard to find.

Year 2016 saw many promising copywriting books.

To dig out the real good ones, I asked my copywriting sensei to choose his best copywriting books in 2016.

And thus, the following list came to exist.

For reasons beyond me, my sensei prefers to remain in the shadows, with his real identity held as a secret.

Back to the topic at hand. Copywriting is a skill you need to master.

Even if you hire the best of marketing copywriters, you need to have a vision, strategy, and action plan.

Those books below will help you to achieve this. Read on.
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Lots of good email marketing tips are all over the internet… but here I shall share the best tips that I’ve learned during my work as a marketing copywriter.

eMail marketing is still relevant in today’s online marketing activities. (And poised to stay there for some long time)

Lots of businesses rely mainly (and in some cases only) on sending out marketing emails to generate sales.

Companies sending several million emails each month is quite the norm.

More  than 205 billion emails were sent out every day in 2015. (Source: Email Statistics Report, 2015-2019, RADICATI.)
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A #hashtag is now mightier than the pen and the sword, here’s why. On the eve of the bloody Brussels attacks, the Federal Prosecutor Frederic Van Leeuw, Belgian Prime Minister Charles Michel and Vice-Prime Minister and Interior Minister Jan Jambon addressed the world, telling them what happened and the Belgian Government will do about it.

All the world was watching, and on the podium where they gave their speech was nothing but 2 prints: the hashtag #BEGOV and Federale Regering (or the Federal Government of Belgium). Nothing else. In their background, the backdrop just said Belgique and Belgie.

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