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news release

25 Tips for a successful press release (aka news release)

By its origin, a news release, press release, media release, or press statement is a written communication aimed at members of the news media for announcing something newsworthy.

A news release is basically a document that announces your story, contains all the information needed to sell it, and ends with your contact details.

The news release will also contain a quote or two, important statistics, and good photos of you, your product, and your news.

Writing that perfect release that gets published is possible, should you stick to few rules and recommendations.

Appearing in the news ‘nearly costs nothing’, and has more appeal than ads.

Here, I’ve gathered easy quick tips that will help you to write a great release.

1. The news release should open with a lead paragraph that is newsworthy.

The lead paragraph should have a hook that clearly states the purpose of the news release.

If the release is about a product, the opening statement should clearly state the name, type, and purpose of the product.
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Interview: Alexander McNabb, About PR & Arabia

For anyone who is into the Public Relations scene in UAE in general, and Dubai in particular, Alexander McNabb will be a familiar name. He is so active on social media channels, many PR companies mention him on their Twitter accounts. Dubai Radios will have him as a guest or call him for a comment. He also consults for Spot On PR agency as well as other clients. It was time to hear straight from Alexander McNabb on Wajeez. Prepare to be amazed with some PR informed tips and opinions.
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successful press releases

Examples of How a Successful Press Release Can Boost Sales

A single press release (or news release if you were in the US) can help boost the prospects of a start-up or a growing business.

So much so that some start-ups are ready to pay in terms of company shares to get really effective press releases.

This is a crucial part of the whole marketing process for any new business.

Press releases, preferably the good ones, are seen as an instant catapult to success in current day world of business.
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The story of icflix – one of the earliest streaming videos in the Middle East

In the past, the viewer was the passive part of the TV-deal. He / she used to accept whatever the TV-station has to offer him / her. When the Satellites started offering more alternatives, that model didn’t change much. Enter the internet and that scenario has been totally changed.

Now, the viewer has the upper hand, he now has online services all lined up to help him watch whatever he wants or chooses.

In the early days of online streaming in the Middle East, the viewer had icflix. (Wikipedia link)

(Long before Netflix & Amazon Video knew where on the map is the Middle East 🙂
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My Top Five Marketing Tips For Startups

Make no doubt about, there are no marketing tips that fits all. Marketing works on a case by case basis. No two companies are the same and some forms of marketing tips work better with some companies more than others.

However, I have decided to write down my own personal list of online and offline marketing tips. I want to make it crystal clear from the beginning that not all of these marketing tips are necessarily relevant to your company.

As it is always the case with any type of marketing tips, you should think about – and consider – each tip, and ask yourself: “is it a good idea for my company?” Having said this, you should not let your fear stop you from trying out new ideas and tips. Let’s get going:
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Why Did Jeff Bezos Buy The Washington Post

News recently broke that Jeff Bezos, 49, has bought the money-losing Washington Post for $250 million in spite of the fact that last year he said: “People won’t pay for news on the web, print will be dead in 20 years.”

“There are two kinds of companies: Those that work to try to charge more and those that work to charge less. We will be the second.” -Jeff Bezos

Here, I shall list my top possible reasons he”d have for buying the 135-year-old paper and they are:
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List of All Public Relations Agencies in Dubai

The List of All Public Relations Agencies in Dubai

Business in Dubai requires a good relationship with media and members of the press and the best way to establish that is by entrusting reliable Public Relations Agencies in Dubai to handle your business.

Yet there are 100+ public relations agencies and firms in Dubai.

They vary from small boutique shops to branches of major international PR agencies.

Choosing which one to go with needs some thorough research and comparison.

After working for around 2 decades as a journalist, writer, and editor in the media sector with various Dubai publishers, full-time, part-time and as a freelancer, and after covering many activities and events, I’ve compiled my own tried & tested detailed list of PR agencies in Dubai.

Having said this, please note that PR companies in Dubai keep coming and going. It’s very easy to setup a PR agency in Dubai!

On the other hand, PR executives keep on changing agencies. Same thing applies for clients.

So, enough said, on with the list.

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Top 100 Influential News Media Twitter Accounts (in 2009)

Twitter logoDaniel Romero, a Ph.D graduate from Cornell University, measured the influence of all the news media accounts on Twitter, using what he calls the Influence-Passivity Algorithm and came up with a list of the Top 100 influential news media accounts on Twitter. His research data included all tweets containing a URL from June 15th through July 22nd of 2009.

Romero found out that “having a large number of followers does not imply having influence in news social media. Furthermore, not having a large number of followers does not mean lack of influence.” … “to be influential on Twitter news media networks have to keep their audience engaged through valuable tweets and not simply convince people to “follow them on Twitter.”

The list comes after the jump!
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