Tag Archive for: Media

news release

By its origin, a news release, press release, media release, or press statement is a written communication aimed at members of the news media for announcing something newsworthy.

A news release is basically a document that announces your story, contains all the information needed to sell it, and ends with your contact details.

The news release will also contain a quote or two, important statistics, and good photos of you, your product, and your news.

Writing that perfect release that gets published is possible, should you stick to few rules and recommendations.

Appearing in the news ‘nearly costs nothing’, and has more appeal than ads.

Here, I’ve gathered easy quick tips that will help you to write a great release.

1. The news release should open with a lead paragraph that is newsworthy.

The lead paragraph should have a hook that clearly states the purpose of the news release.

If the release is about a product, the opening statement should clearly state the name, type, and purpose of the product.
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For anyone who is into the Public Relations scene in UAE in general, and Dubai in particular, Alexander McNabb will be a familiar name. He is so active on social media channels, many PR companies mention him on their Twitter accounts. Dubai Radios will have him as a guest or call him for a comment. He also consults for Spot On PR agency as well as other clients. It was time to hear straight from Alexander McNabb on Wajeez. Prepare to be amazed with some PR informed tips and opinions.
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successful press releases

A single press release (or news release if you were in the US) can help boost the prospects of a start-up or a growing business.

So much so that some start-ups are ready to pay in terms of company shares to get really effective press releases.

This is a crucial part of the whole marketing process for any new business.

Press releases, preferably the good ones, are seen as an instant catapult to success in current day world of business.
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In 2018, icflix.com website was taken off the internet. The Company went bankrupt mainly because of its CEO.

Negative reviews on Glassdoor.com tell the real story:

“- CEO is a big fan of public humiliation – CEO is promising a lot, without results (Shares) – deprecated technologies (Elasticsearch 1, Ruby 1.8, Java 6, Debian 6 and 7) – Terrible Codebase – Impossibility to introduce cutting-edge technology due to the code inheritance – All top management are the CEO’s family – therefore they are never wrong even if they can’t do their job properly, but you are. – Didn’t pay my end of service, it seems to be a standard at icflix…”

This post was first published in 2014. It started with:

In the early days of online streaming in the Middle East, the viewer had icflix. (Wikipedia link) Read more

Make no doubt about, there are no marketing tips that fits all. Marketing works on a case by case basis. No two companies are the same and some forms of marketing tips work better with some companies more than others.

However, I have decided to write down my own personal list of online and offline marketing tips. I want to make it crystal clear from the beginning that not all of these marketing tips are necessarily relevant to your company.

As it is always the case with any type of marketing tips, you should think about – and consider – each tip, and ask yourself: “is it a good idea for my company?” Having said this, you should not let your fear stop you from trying out new ideas and tips. Let’s get going:
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News recently broke that Jeff Bezos, 49, has bought the money-losing Washington Post for $250 million in spite of the fact that last year he said: “People won’t pay for news on the web, print will be dead in 20 years.”

“There are two kinds of companies: Those that work to try to charge more and those that work to charge less. We will be the second.” -Jeff Bezos

Here, I shall list my top possible reasons he”d have for buying the 135-year-old paper and they are:
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Twitter logoDaniel Romero, a Ph.D graduate from Cornell University, measured the influence of all the news media accounts on Twitter, using what he calls the Influence-Passivity Algorithm and came up with a list of the Top 100 influential news media accounts on Twitter. His research data included all tweets containing a URL from June 15th through July 22nd of 2009.

Romero found out that “having a large number of followers does not imply having influence in news social media. Furthermore, not having a large number of followers does not mean lack of influence.” … “to be influential on Twitter news media networks have to keep their audience engaged through valuable tweets and not simply convince people to “follow them on Twitter.”

The list comes after the jump!
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