AI for marketing will rule the world of marketing. It is happening as you read those lines. Ask Google Ads & Facebook Ads.
The transition to using machines to decide best marketing practices is happening very fast. More than you may notice or know!
Artificial Intelligence (A.I.) Marketing is a new concept that leverages customer data and AI concepts to create content tailored for each customer. It is gaining momentum and more marketing experts will talk more about it.
AI Marketing simply improves the customer experience and increases conversions and sales. (Usually without human intervention!)
One of the many books that introduces AI for marketing is:
AI for Marketing and Product Innovation: Powerful New Tools for Predicting Trends, Connecting with Customers, and Closing Sales (Amazon link)
(AI is the computer science that emphasizes the creation of intelligent machines that work and react like humans. ML is the data analysis that automates analytical model building) Read more