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this is marketing book cover

This is Marketing is the latest book to carry the name of Seth Godin (blog link) as its author. Seth Godin strikes again with another marketing classic; his latest book This is Marketing. (Amazon book link) Throughout the book, Seth doesn’t tell us something that we could use in our daily job as marketers. Instead, […]

When I’m asked to review websites and online stores, I usually start by checking the About Us page. Many times I’ve found it to be full of dull boring text, if not totally empty. This is a wrong start to online marketing. Your About Us page should tell a powerful story, a story that will get the reader hooked, your brand remembered, and your values admired.

Put simply, Power Stories are those that will turn prospects into customers, and customers into raving fans. Many business owners make the same mistake, they get caught up telling the world about their services and qualifications, when they should focus on the benefits a customer will get as a result of using their product or service.
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